How to Turn LinkedIn Posts Into Career Opportunities - w/ Daniel

It's exactly why I believe LinkedIn is the next tech talk. It's no longer just a network. It's a feed where anyone listening to this can post something on LinkedIn and reach a couple hundred thousand people. Joining me today is Daniel Greenberg. And today we break down the step-by-step blueprint of how to grow a following on LinkedIn. We also break down how to start a podcast successfully. And why sometimes doing the same repetitive boring thing is actually the key to success. Communication I think is probably the most important aspect of content creation. If they wanted the information from Chatubitee, they would just ask Chatubitee, but they're asking you and they want to hear from you, That is your cheat code. That is the only thing you have going for you versus anybody else. The second Chatubitee part is we now publish

all of our transcripts on our website, connectionaccepted.com. So Chatubitee can read the entire transcript of our conversation. That's genius, I love that. The one thing we definitely do that a lot of people don't is just ask. So whether you're trying to grow on LinkedIn, start a podcast or just get in rooms with people way ahead of you. This one is absolutely packed with information for you. Why is LinkedIn the new TikTok? Why is that something you're so bullish on? Why I believe LinkedIn the next TikTok stemmed from an experience I had on TikTok in 2020. I was building a business and for this business, I would post videos of myself on TikTok selling LED lights. And this is very early. This is when most people on TikTok were just middle schoolers lip syncing to songs, But I was on there not lip syncing. Well, yes, I was lip syncing,

but also trying to sell LED lights. Through that business, I saw the use case of TikTok expand from just this niche platform to now where we have the TikTok shop and people are building empires and when you talk to any CBG brand, TikTok has to be part of their marketing budget. Flash forward to now. I'm on LinkedIn and seeing a lot of the same trends. It's moved from not just a resume site, but people are not just getting jobs either building businesses on there. Matt and I, my co-host of a podcast I started, boo for this, even just with place to place, we had a travel website that got 10,000 users on it in like eight weeks or something, just from posting on LinkedIn. So the use case is now beyond just a job platform. And I'm getting that same first movers advantage that I had on the early days of TikTok.

And this entire story between the first movers advantage and the use cases expanding is exactly why I believe LinkedIn is the next TikTok. And I apologize if that was too long winded of an answer No, that was perfect. I'm actually hoping you can double click on the, probably like a bigger or more incisive contrast So here I'll share what I understand from what you just laid out. So with TikTok, I'm almost comparing it to reels or shorts in a way, right? So it's a visual medium. You can leverage audio, multimedia, picture in picture, whatever you have to make a point, right? So this can be marketing. You could be just dancing. You could just be doing anything, right? And there's just swaths of people that are just on there. It's engineered by the smartest people in the world to keep you there.

And you're just, you know, you're guaranteed an audience that is large enough, given you play by the rules, sometimes if you don't play by the rules, but if you, you know, keep them around, so to speak. LinkedIn, the way I understand it, has almost just fundamentally a different premise, right? Firstly, you don't have the advantage of songs or video. I guess you do have video on there, but it's, I don't think you would agree that that's the core part or premise of LinkedIn. Here you almost have to come from a place of ideas of fully formed concrete value that you're giving out. It's probably less so of entertainment content than it is educational, if we can, you know, deviate up into those buckets. So how do you approach this difference? Does this exist in your head?

Or is this just like a my perception skill issue type of thing that I'm going on? I think you're alone with your perception of where LinkedIn is right now and how a lot of people use the platform. To the other person listening to this right now, I bet they think of LinkedIn more as a professional networking platform and more of an educational place, but I believe that's changed a lot. And it's because of the feed. The feed on LinkedIn is no longer just who you've seen in your network, who you've connected with and who your connections are liking that photo of. It's not possible for me to have generated over 8 million impressions on the platform with just having an audience of 15,000 followers. So because of this new feed is part of this thesis of LinkedIn being the next TikTok because it's no longer just a network, it's a feed

where anyone can post, anyone listening to this can post something on LinkedIn and reach a couple hundred thousand people. So that feed aspect I think is a huge core part of the LinkedIn is the next TikTok thesis and a huge part of almost democratizing social media too in a way where anyone can have a voice and post something and reach so many people. That's interesting. So I think from there, I guess where the mind naturally goes now is for somebody that's starting out, right, putting out content on LinkedIn. Let's just assume we move past the obvious pitfalls of spotlight effect. What will my friends think? This is cringe, LinkedIn is the worst. Let's pretend we solve for all of that. And you finally reach to a point where you're now, at least you have a bit of an idea of what it is that you want to share.

I believe usually it's informed by the work one does, right? 'Cause it wouldn't make a lot of sense for me to talk about, I don't know, like video editing when my background has nothing to do with that, right? So the professional slash what content area to target. Let's assume that that's solved. Talk us through how this person can probably think about putting out their first 20 or 50 posts on LinkedIn. Are there certain rules? Are there certain things that you've seen in your time on the platform that a lot of people fall prey to, but that can be avoided? Maybe just like low-hanging poisonous fruits that you should not be eating. Anything that comes to mind on that end. This is a great question, Naman. And I love the way you phrased it of getting over the common pitfalls, like climbing cringe mountain.

And a lot of the stuff that starts people in the early days, I though see this next phase of content creation after you get over that cringe mountain phase of trying to figure out your niche and then also how to communicate effectively. And I want to start with the niche aspect. And I know it's kind of glossed over in the question, but it's a really important part because I actually don't think that most people should create content that might be their job, for example.

Because let's just say, to give an example for the audience, if I'm someone working in HR, when I'm having my commute home from work, the last thing I probably want to listen to is an hour podcast on how to be an HR lead. Now, some people definitely do, and there's definitely an audience for that. But that's why I would be careful if I were starting out and trying to think about what niche and area I want to start off in, for that exact reason. And it's not just HR, it's like, if you were a computer science programmer, if you are a strategist, if you work in real estate, like sometimes you just need a break to unplug and you want something a little different. It's not bad either to experiment with different niches. Practice so many niches. I've practiced travel hacks for the place to place,

the travel startup, I've done the coffee niche, I've done. Now my LinkedIn meta niche, so many different niches that bring you to what you are. And even now it's important to test new things. After you've started to figure out a niche, again, it's going to keep changing as you go. Communication, I think, is probably the most important aspect of content creation. Because if you wanted to learn some information, you'd go to chat with you, you can get it the fastest and get whatever info you need to finish your homework the fastest or to finish what your boss, what whatever assignment you have to do for that day, so you can log off and get home. But you listen to content to be entertained. And to someone in the audience thinking this, they might be like, "Oh, well, my content is educational." No one's going to want to listen to that.

It's actually, I actually don't believe that's the case. I mean, there's clearly a market for educational content. I think podcasting is a whole genre of it. But when people want to listen to educational content, they're not just listening for the tangible educational value. They're also listening for the emotion and that feeling of learning something cool and feeling they're part of this conversation that you and I are having right now. So to actually practice that communication aspect, I think it's the most important part. And it's different with podcasting. It's different with LinkedIn.

And the way you write on LinkedIn is going to be much different than the way you send an email to your CEO, which is going to be different than the way you email to a client, which is going to be different the way you text a friend, which is different going to be the way where you ask someone out on a date. So trying to figure out that perfect balance of communication on social media, I think is the next place how it really focused. Do you think it's a trap to get in on AI too early? And is it a case of too early too soon where for somebody that's just starting out, it can seem almost all too easy to just outsource all of your thinking, so writing everything to chat GPT and then just put out Slop on LinkedIn, where I don't know what it's like on your end of the spectrum, but for me, the platform has definitely degraded

in terms of the posts that I'm shown with that type of stuff. So people ask me this all the time, but I wanted to take this opportunity to ask somebody that actually knows what they're doing in terms of, what's the balance here, right? 'Cause I'm assuming there must be a balance. There were 100% is, and I'm honestly not an AI expert. I'm sure there are people out there on LinkedIn right now creating content with AI, and you don't even know it. I'm sure, 'cause Claude and chat GPT are so good, but me personally, I don't use it that much in my writing process. I used to use it a lot more and more as a crutch, but as soon as I got better at practicing everything, I just don't really use it that much anymore. I don't think anyone needs what AI to go viral really, because if they wanted the information from chat GPT,

they would just ask chat GPT, but they're asking you, and they want to hear from you, not chat GPT, so that's kind of why I'm not a huge fan. Could it save me a bunch of time? I could turn on a bunch of content faster. Yeah, but I don't know, I'm also a little bit lazy and haven't put that much time into figuring out how AI can write me the best post, the fastest with the punchiest hook in 20 minutes using open claw while I'm asleep tonight or something. Yeah, so I think that's so interesting, because I think it goes against the grain of what is considered conventional wisdom, because what I think, at least work from what I gather, is that you practice to get to the point where you actually get good at writing, and that's when you plug in more and more of AI to then multiply your productivity when it comes to writing.

You, on the other hand, are saying that once you get to that stage, that is this point to not go after more productivity gains from that point, and instead stop outsourcing. So I guess why is that, and would you agree that this is kind of a harder thing of yours? Everyone just online, and inherently, if you were to say, "Oh, I cut my content production "processed down by 20 minutes every day, "and have automated it using clawed, "or chat TPT or clawed coworked," that's inherently also viral content. So I think the people using AI at an effective level is actually skewed, like having those are just like a loud minority, not necessarily how all content creators are doing it right now, at least for a lot of the people I've talked to on LinkedIn, but I do think it's a little bit of a controversial opinion,

but sometimes the way I see chat TPT too, and again, I'm not an expert, like, take my word, 'cause I don't understand a lot of stuff that well, but like, if chat TPT, if it's a large language model or whatever, I see it as averaging all the responses on Google to give you the best answer. So when it's giving me advice on writing, it's giving me the average of what's on the internet, and what goes the most viral I've realized and works the best for me is more assertive statements and things that a human can say and that don't sound like the average. One of the things that I think makes a really good LinkedIn post is brevity. And what that means, I actually didn't know that word until a few years ago, but it's saying a word, it's expressing a message in as few words as possible. And to me, that's really important,

'cause you're doing your audience a favor, you're saving them time. And that's also a big differentiator between yourself and chat TPT. Chat TPT and Claude have these long prompts, we've all gotten them. And then they end with a question at the end, it's like, do you want me to help make this more punchy, or whatever the word is? So between making sure my content is concise as possible and doing stuff that chat TPT can't do, I guess those are kind of the two reasons I don't do it, and maybe that's just a long-winded way of saying, yeah, I don't use that much, AI, and it is probably a little controversial. I think the, I guess, where I'm resonating with what you just said is that, of course, there is that element of it being the average of everything that's on Google, except I think it's actually a little bit worse

because over the past few years, the average content on Google itself was made by AI. So I think we're at a constant down-turning slope here, where with every passing month, the average is definitely receding, not to the mean, but to zero at this point. So if anything, I think what you said is probably harsher in reality than the way you put it there. So that makes sense, and I also want to add that, even with the few posts that I've had get good reach slash engagement or whatever you have, were definitely because there were elements of stuff that was really specific in them. Like I just added something that could only have come out of my one individual unique brain. And yeah, I do really think that for anybody listening, that the big message there is that can seem daunting, but you have to, like that is your cheat code.

That is the only thing you have going for you versus anybody else. So why would you not do that? And also that I think serves as a good segue for connection accepted. Do you mind talking about why you started it? What the show stands for? And kind of what the whole point is with that? Like, why does it exist? Connection accepted really got started. I normally don't tell the story that much, so I'm thinking about how I want to structure this. Right after summer 2025, is I'm winding down place to place my travel startup. I met Matt, Matt Huang for the audience. And he's a YouTuber that has 180,000 subscribers, super talented, and was just getting off the ground his LinkedIn ghostwriting agency. And I was fascinated. I'm like, why is this YouTuber with 180,000 subscribers? He's worked at BCG. He's working at Google right now.

And he's spending most of his time on LinkedIn. And also helping out a bunch of founders go out there, LinkedIn presence as well. And over and over, I kept on seeing this trend of other YouTubers posting more on LinkedIn. Not just people like MrBeast and Eric, but like, I could go on and on. Nick to Giovanni is not posting a lot. Yep, yep, rock monkeys. All of these major creators in the traditional sense of like YouTube, TikTok are now on LinkedIn. At that time, I was like, okay, let me start experimenting with some meta content about LinkedIn, meta meeting, posting, about posting on LinkedIn. That almost sounds crazy at first that that's a niche that even exists. So I start posting about posting on LinkedIn and the success I've had with it. And it's gone crazy viral. Then I changed my headline to LinkedIn

as the next TikTok and start posting about headlines. Everything changes. And I knew at the same time, I wanted to do something with Matt. We get along well together. And we felt like the podcast was a great next step. So it was also not, I would say, the smartest move, because I was starting a job at the same time, but we still did it. We bought podcasting equipment pretty much just on a whim. I took the train in New York and we just started connecting Accepted, which is a podcast we've done about 70 episodes now, mainly where we mainly interview LinkedIn's top creators And in the second season, we've been pivoting a little bit more to not just algorithm tips for the audience. Those tend to, those episodes might last like three months or maybe six months because the LinkedIn algorithm changes a lot. We've pivoted in the second season

to talk more about communication because we've realized that's what makes great content creators and what can make content creators survive past multiple algorithm shifts, as opposed to just, you know, some algorithm hacks that may work like common for a guide for a little bit. So that's a little bit more about connection Accepted. The podcast throughout post-game LinkedIn and also communication. So you mentioned you've had 70 episodes, which firstly, obviously that is a lot. And also, congratulations. Because as I'm sure you know, that would automatically put you in the 99.5 plus percentile of podcasts in the world ever. And this is like a fact that just people, you know, people get taken aback by it. But one, I'm sure that you know, which is that 70% of podcasts never make past episode four. And I think for episode 20,

it's like already at 90 plus, right? So the reason why I'm bringing this stuff up is that feels like too specific of a niche to have 70 conversations on. And I know you mentioned there's two seasons and you've made some changes. But did you ever get into starting to feel like you're just having the same conversation? Granted, these are different guests. They have different things to say. But did you ever feel that sense of almost semi burnout about, okay, I get it. Can we just like talk about something else? Repetition is what I think most early content creators Because when an audience tells you that they like something, like the Super Bowl, you should keep doing the Super Bowl every single year and what, and you should actually keep making it better like adding a halftime show. And then for that halftime show adding an artist

like Justin Timberlake. And then you start getting bigger and bigger guests. And then you start having not just a Super Bowl halftime show, but a Super Bowl week where like the acquired podcast is now performing for the Super Bowl week. And now ads are a thing and they've built this entire thing around the Super Bowl, which the audience loves. And everything, what does Super Bowl have to do with repeating a podcast? And I mean, this similar conversation, it's that once an audience likes a format, you should double down and keep improving it. Like for my, if I were CEO posts, if someone would have seen one of those about like if I'm CEO of water fountains and it gets like a hundred thousand views, the most people will be like, okay, you know, that worked well, but I'm gonna keep trying this other thing.

But now it's like, no, I'm gonna keep doing a far CEO, a far CEO of rideshare apps, a far CEO of delivery, a far CEO of airplanes, like and keep going and build this series and the same goes with a podcast or content. And not only that, once you are talking about something like LinkedIn for 70 episodes, you get better at talking about LinkedIn. So it's not really getting tired because to me, or at least I believe the audience is not watching and taking notes every single podcast episode. It's not possible to action, take action on everything that Alex Hermosi says. He has thousands of hours of content online. We listened to it for the emotion of learning something and sometimes one message will really stick with us that will change our actions that day. And that's what we're trying to do with connection accepted

because we know that 99% of the things that we say the audience isn't gonna act on. We're trying to refine our message so we can get more and more of that 1% that the audience is gonna take away and be like, that story inspired me to change something today. So that 1% is what we're aiming for. Repeating the message helps us get more of that 1% because we're repeating a message in the audience's mind which makes them wanna act on it more. But then also it allows Matt and I to practice at telling a message about LinkedIn and communication more effectively. That is so interesting. So the reason I say this and this one actually hits a little bit closer to home for me because I almost in my head I almost feel like there's this constant tension, this push and pull between the value that you add from your podcast

and how much fun it is for you to make the podcast. So what I mean by that is in my case, what I have been able to do is because I get to have geography age, industry agnostic guests even though they all focus on the same theme which is the first few steps which is also something that we're focused on. And already we have two different lengths to this. We talked about LinkedIn to not talking about podcasting but it's all just focused on how do you start? How do you make your first 20 mistakes or however you want to frame it? My concern, and this is something I still wrestle with honestly, so I'm actually legit looking to, looking for answers here if you can help me, no pressure. But it's just that I think if I were to just do, so in my case, just as a quick example, stuff that I do around hiring, right?

It's a job search, talking to recruiters, talking to data scientists or whatever, any insert big tech role at big tech company, those episodes crush. Like I know that if you know that it's just inevitable, they're going to crush. My problem is I can't stand to do more than like two And I know for a fact I would not have reached 100 if I had done that. So I guess how do you reconcile with that tension? First of all, do you even feel that tension or this is just me? And then yeah, like I guess how, what is the sweet spot here between those two things? If any, I know that was like way, way, way too long when you're up for question, but I hope some of it at least made sense. Naman, your question made total sense. And any job that you're going to have, you're not going to love 100% of it.

In my job right now, I'll admit I don't love 100% of it. And I don't love 100% of the things I do for connection accepted. I don't love staying up late to edit videos. I mean, I had to teach myself how to edit. That was so like mentally tough and painful and like just late nights of trying to learn how to do this stuff and what lighting to buy or what camera I'm using right now. What my, that's not always that fun. And the same also goes with recording. Like it's not always fun to record but you know you have to get an episode out. And the reason I say this is because I don't think a podcast is going to be successful for anyone if you're enjoying it 100% of the time. There's always going to be guests of things that you may not like. Like you may book someone, have the conversation and it wasn't great.

But like that's just I think part of any job is having stuff that you don't like. So I wouldn't not have a guest on if your audience is finding value from it and telling you that they really like these episodes about big tech hiring. I don't think that's a reason to stop just because you don't like it because their inferior should be like the other 80% or honestly if you even like 60% of what you're doing, I feel like that's a pretty good percentage personally. Now I don't know the real stats behind it but that's my take personally about doing things you don't like to do. And I think continuing to do those things that you won't like to do will continue to set your podcast apart from other podcasts. So is the takeaway here or at least do you subscribe to the notion that your audience demands must be put above the host's demands?

Would you call yourself a part of that school of thought? I don't think it's that binary. Like I don't, I mean, yes at the end of the day the content that you make dictates the community but me personally, I don't like it to be as much of a one-sided conversation. Like I love to interact more with the audience and like I'm always replying to every comment I get on LinkedIn, all the podcasts and YouTube comments. So to me, I don't think it's necessarily like we're doing all the content that I want or we're doing all the content the audience wants. I feel like there's definitely a middle ground that you can find. But I guess what you did say that if it had to be if there was like a gun to your head, if it had to be 51/49 you would put audience as the 51. I hate to give no answer here, but it's so hard

because like you can't totally trust the audience because sometimes they don't know necessarily Like if you would have just listened to your audience the whole time and I wouldn't have come up with my if I was CEO post because that's a totally new format that I just came up with. It is now pulling hundreds of thousands of impressions. So you've got to try new stuff. Like in addition to these big tech hiring episodes whether you keep doing them or not, you've got to keep experimenting with other formats as well to see if you can even disrupt yourself and get even more growth. Yeah, I guess where I've landed on currently is I still definitely do them like, I mean, I definitely don't hate them enough to just stop doing them altogether. And there is that tangible aspect of it, those type of episodes being the biggest value add

to the world as a whole, right? 'Cause even if one strategy shared by one guest helps one person and that helps them get a job, I feel like literally my entire, but that whole let alone even the episode but the entire podcast is worth it. Like all of the thousands of hours that I've put in. So I get that part, I'm definitely not going to stop doing them. But yeah, it's just something that I just constantly feel a tug of war around in my own head. Where, and I like what you said about it's not binary. I do agree to that, but there's almost that element of just my ways of working in which I almost need it to be binary for me to be able to do a good job at consistently putting out episodes. Which I do think dovetails into what I wanted to cover next year, which is on that same topic. Like say somebody wants to start a show

or a podcast right now in April, 2026. I know for a fact that it would look completely different from when I started mine two years ago. It would probably also look very different from when you started about a year ago. So for somebody starting out, I guess what would be some of your warnings around, let's say they have Riverside, right? Let's say they have the tool start. Let's say they have equipment. What were some things I've surprised you the most when you first started your show and then maybe once you're done sharing that, I can tack on the few things that caught me off guard as well. I think the number one thing about podcasting is podcasting specifically, as opposed to other social medias, is that talking is one of those things where in public speaking, everyone kind of thinks that they're good at.

They're super awkward about talking about it with others and like giving feedback. And it's almost like a taboo topic. It's almost like talking about sex. Like the way you'll talk about public speaking, it's like they're scared to talk about it. It's like, yeah, like you just get uncomfortable when you talk about it or if someone criticizes you about it, like take it pretty personally. I think this narrative needs to change for you, especially when you start podcasting. And I've even seen it with myself just the past six months, I've improved so much as a communicator. And the best way really is to just practice as cheesy as it sounds. So I would continue to pump out a bunch of episodes and really edit them yourself so you can watch yourself communicating and see the mistakes you're making. Like are you saying the word like too much?

Are you using too many filler words? Are you talking too fast? Are you not taking breaths? Are you not pausing enough? Are you using a monotone the whole time? Getting this feedback is only gonna happen through practicing regardless of how many YouTube videos So I would encourage the audience to talk to more people about communication. Have it be less taboo because it's really not. Like you're just trying to help yourself become a better communicator. And this is a skill that will help you for the rest of your life. So definitely talk more about communication and also practice it because YouTube videos can only get you so far. So I know I'm repeating myself like five times, but I really would talk more about public speaking and practice communicating more in front of a camera far starting off today.

I really like that because a lot of people will face that bandage over the gunshot wound of them just being really bad communicators. And they will have like dress it up in really nice flashy editing. They'll have like a team, have like really, you know, like a full blown studio. But I do agree with what you said around that. The core here is how not just nicely, right? But how effectively I think would be the right way to put it. You can just translate the thoughts that exist in your head into words for an audience to listen to. On that same note, something that pretty much anyone that I talk to that does want to start a podcast, I get a lot of DMs around this as well on LinkedIn. But they say that it's extremely hard to start with a podcast as your first entry into content creation because of the simple fundamental flaw,

at least the way they say it. And I tend to agree for that matter, which is that you're investing or you're asking for an investment of about, I don't know, like even if it's like 30 minutes plus, sometimes it can be up to an hour, such as in my case, I'm not sure how long the average connection accepted episode is, so maybe you can share that. But the problem is you're asking for a big investment in terms of time from your audience while talking to somebody that, at least when most people are starting out, they can't guess the Chris Williamsons or the Andrew Hubermans of the world. So it's true people that you don't know, talking about a thing that you're semi-ish interested in that expect to take away so much of your time. So would you agree with that notion firstly that podcasting is the highest level,

mafia level boss of content creation? And if so, how do you deal with this quote-unquote flaw that's baked into the problem? Definitely do not subscribe to the notion that podcasting is the hardest medium to start off with when becoming a content creator. Everything is hard. There was just an AI podcast about the Epstein files that's gotten like a million downloads in a week or something crazy like that. I was just reading an article about it. And they had no distributional.

Literally just people searching as how it got into a million views and people just sharing it. So if you make good content, I firmly subscribe to the thesis that a bunch of people will listen to it and podcasting is the same way. Anything is gonna have its unique quirks and be hard. Like running is really hard for me. Like it's hard to keep running. Like everything has, it's like one thing. It's like one protein powder might have super great macros, but then the bioavailability score isn't great. Or it might be super great, like momentous supplements, but then it's more expensive than other things. Like almost everything that you find is gonna have at least one thing that's gonna be like, but it's like kind of annoying that it doesn't have that. Like on TikTok, you may be able to get more reach, but there's also a lot more competition.

Or on LinkedIn, you may be able to get more reach, but then you have less engagement time with the audience and you have less likely chance of converting them to sell your thing as opposed to a podcast. So you can make that excuse for any form of social media. And for me, I don't subscribe to the thesis about podcasting being the hardest to start. I think it's all hard and everything in life is gonna have one thing, in my opinion, at least. That's like an annoying part about this thing. Like just like you said about podcasting too, It's those certain episodes that may be annoying to you, but you still do it 'cause you love it. So I do not subscribe to the thesis, that podcast or the hardest thing to start. So with that, I guess, looming large on our little backdrop here, what would you say are some of the maybe top two or three

or four or five things that are constant across all of your episodes that have done really well? And I would love it if you could think more towards the beginning. So maybe even episodes one through 50. 'Cause I'm assuming, and unfortunately, I haven't had the chance to look at like your show yet in terms of your episode track list. But what were some of those things that were you first started noticing that any time we do X, we tend to get like three X engagement compared to our baseline. Does that make sense? Honestly, podcasting, just from that nice experience has been a pretty steady rise. We haven't seen any like crazy spikes like I've seen on LinkedIn. So for example, on LinkedIn, I've noticed that when I use the word just in a hook, it does a lot better than what I know. And so I start using the word just a lot in my hooks.

And you'll pick up on funny stuff like that mainly because I'm posting like 30 times a week and there's a difference of like 500 impressions of like 200,000 with podcasting. It's like, you know, we have 50 and then like 1000. There is a difference, but part of it can just be the guests we had on, for example, Oswald the motor and he has a million followers. I think like he has a million subs on YouTube, for example. So he is going to get more views probably from a lot of people who care a lot about Oswald as opposed to otherwise. So I haven't totally figured out what works the best in podcasting what we have seen so far. That's worked better than others.

I'd say the number one thing was talking about communication. And I think that's why Matt and I did this pivot to season two of just talking more about communication with the guest in our second season of the show. Because in the first season, when we were talking about some of these algorithm hacks, it wasn't resonant as much with the audience and that would get skipped over a lot more, which is kind of funny, but at least not what I have expected at the start.

So that's why you started the tale more about communication. So overall, I think the most valuable thing that we've noticed so far that our audience likes the most is talking about communication, but I haven't dialed in the specific like, oh, this thumbnail works the best or this title works the best because we honestly haven't had any like hundred thousand million view posts like we've had on LinkedIn. So we're still in that experimental phase with the podcast, especially on YouTube. When you say the audience liked it, how, what makes you say that? I guess do you look at engagements, people specifically saying that we like when you did this? Or do you look at the spikes throughout your YouTube video based on your YouTube studio? I guess what is, what source of information are you relying on for this?

Trying to find sources of information and like measurable things for content is extremely hard. Because making content is a process that it's not like a job where you go to, you have a list of tasks, you finish it and you're done. It's like, you can post any time. You can post about whatever you want. You can post it at any time. You can post on any platform. So there are so many unknowns that I'm sure that, you know, just hearing about your questions you've had. Frustrate you earlier. And it's a frustrating part of the content creation process because there are things that were, and the main things I would say Matt and I measure, DMs, these are the most important things. Because if someone cares about something enough, like texting you about saying the story that Matt told about quitting Google,

or the story I told about building a business out of my garage during COVID in high school, or getting texts or DMs is our number one metric. Now we don't keep a tab of this, but yeah. On Sunday, and I will typically evaluate what's gone well and what hasn't. I feel like, you know what? Five people text me about the Adam Robinson episode, It's like that one did much better than the one who's just you and I talking about how to, like how we each got 10,000 followers on LinkedIn, So we want to do more of the stuff that we did in the Adam Robinson episode. So this is a long winded way of saying, I would say the metrics that we track the most, first and foremost DMs. We look at the YouTube studio, but because our views aren't that many, we don't take the data as seriously, because I think we have a long way to go views wise.

Oh, we still look at it. I'd say DMs, YouTube studio. And then overall views, although I would say it's more of a vanity metric and changes so much with the guest, it's hard to tell like if people watched it more because of the content or because of the guest or both. So that's what we look at. I think that is probably for the first time in this conversation where I can say with 100% certainty that we are aligned in terms of how we look at a certain thing which I mean, I guess side-handed way of saying that, that's why we do this, right? Like that is the whole point to have conversations with people that you don't necessarily agree with that challenge or viewpoints and not to go off on a whole different tangent on this. Maybe we can like pick this back up later, but the other big like second most requested question

around podcasts is how do you like this distribution, right? So the obvious bits are obviously do self promo on LinkedIn, try to do it in a way where it adds value versus being salesy because nobody likes that ever. Again, if you move past the textbook slash common sensey type advice there, what are some other channels or maybe these can be processes or anything that you've set up in terms of systems that have consistently delivered results to the problem of getting your show in front of people's eyes even for short periods of time. We've tried clipping. I'm honestly not a good editor, so we don't do that. Although I'm sure it would work extremely well. The two main distribution ways that I would say three. All right, let me get on again. The three main distribute, the three ways Matt and I distribute can actually accept it

and hopefully get a wider reach is one through LinkedIn. And I know that sounds traditional and it is traditional, but the way Matt and I post on LinkedIn is different and just gets more views than most people inherently. The second way is through chat TBT. And the third one is to just making better content. So I'm gonna break down all three for the audience. Starting with LinkedIn, like you said, Naman, people really don't like being sold to. So you can't make it seem like you're selling them at all. I write a normal LinkedIn post, either telling one of my favorite stories from the episode or an inspiring story from the guest. And I actually don't link the episode in the post. In the comments, I might leave, you can listen to it here, but it just reads like a normal post. And then at the end, it's like, if you wanna learn more

about how I built this $750,000 business in high school, listen to the episode. And then you'll put the link in the comments. So having it read not like just listen to this podcast, I think has been probably the most effective Part of that's LinkedIn. The second chat TBT part is we now publish all of our transcripts on our website, connectionaccepted.com. Chat TBT can read the entire transcript of our conversation. So when someone asks about posting on LinkedIn or when someone asks about communication, it can cite two people. Matt and I have 10,000 followers. And every interview, I mean, we've been every multiple people with hundreds of thousands, millions of followers. So it's citing them too on talking about LinkedIn. So when someone's asking about, not just about best podcasts to listen to, about communication or LinkedIn,

but also ways to improve their communication, work coming up as a source. So if you're nosy like me, you're always checking chat TBT source to be like, oh, where did this come from? We'll get some clicks there. So that's been working well. Matt honestly just made that on himself and is pretty impressive and is starting to do it for a few other podcasts as well. And then the last one is just making better content. Like as simple as it sounds, if you make something that other people wanna share, then people are more likely to share it. So we're trying to put out the best podcasts about LinkedIn communication, every single day. Definitely was not familiar with the transcription hack. And I can see that being literally OP in you guys' case because you have such a clearly defined niche and that you're continuing to add value to

basically week in week out. So I can see how it's a big enough honey trap for it to just attract all of those queries that go into chat, GPT and such. And it's literally not something I had ever heard of slash thought about. So I love that you shared it. And also, yeah, can't help but feel especially grateful because it's almost kind of you're giving away your secret a little bit. But I love that you are confident enough in your abilities that you don't try to gate keep this stuff. So I just wanted to call that out. And if anyone in the audience has a podcast with things that they want transcribed, Matt, I honestly like I've not coded since my viral LEDs days in high school, but Matt's a genius with this stuff. And also made a website where you can transcribe other podcasts of it's l-e-u-n-j-o-e.com,

onejo.com if you wanna try that as well for your podcast. I gotta get mad a little free promo because he's giving it to the pod for free. Yeah, always be plugging, right? It's as the OG say, yeah. And then final question before I let you go here, Matt. You just mentioned throughout just this conversation that you've been able to land just these whales, right? Like these are just people that have hundreds of thousands of followers. And from the outside, that can just feel almost just straight up impossible to do, right? 'Cause again, from just under basic understanding of human psychology, you're asking them for their time and you don't really have that much to offer at least when you're starting out. So how do you get over that hump in the road in terms of guessing actual stalwarts of the industry at least based on metrics of followers

and that type of thing? I'm trying, the consultant in me wants to come up with mutually exclusive buckets, but not coming to mind right now. Maybe it's 'cause it's 656, but I would say one thing we definitely do that a lot of people don't is just ask and a lot of people will think that just 'cause you have a hundred or 200,000 followers that they're out of reach and that's not necessarily the case and I'm not saying you should just fire up some AI generated messaging and put 'em in some sequence for our podcast guest. Now that's honestly what we don't do. So I think part of it is just having the confidence to ask. So that's part of it just asking 'cause a lot of people are afraid to hit send and it's just like creating content on us. You have to be afraid to hit send. And then after you get over that cringe hump,

you have to have the confidence in yourself that you're someone worth responding to. And it sounds crazy, but if you're overly apologetic in the email or coming across is kind of weak and not that someone that you would wanna talk to, then the person is also gonna feel that as well. So that comes through. So you have to send the message, you have to be confident in yourself and you also have to send a clear message. Actually, well, two more things I think help. So you have to send a clear message. Yeah, it can't just be this chat to be to you again.

AI written sequence thing that spam people get all the time. I also think a little bonus part of this is posting content because before someone talks to you, especially in the business community, they're gonna look you up on LinkedIn totally and they're gonna say, oh, maybe I've seen one of Daniel's posts or oh, it's kind of cool what Daniel's done on LinkedIn. So that is definitely gonna increase their odds as well because the person that you're talking to probably doesn't wanna talk to just a random person If you're making yourself stand out more, that's more impressive. Like I can talk about making protein bagels or posting on LinkedIn. Like having more crazy stuff like that makes you stand out more. So I don't see you go on and on about outreach, but if you're just willing to reach out to anyone,

if you have a confidence in yourself to do it, if you're writing a message that's clear and not written by chat through your T and you're also posting content to make yourself stand out more, I think that together is a great recipe to get people on the phone with you. And it's not just for a podcast, it's also maybe for networking for an investment banking job, private equity, or at any other job because the reality is most people, the way people get jobs today is through having a warm lead at that company flag the resume and they apply, crush the interview and done deal. Yeah, I love that. I guess the only thing I would add to that was something that worked for me like markedly like before after like a world of change was from when I started going from, hey, come on my show, blah, blah, blah, to freezing it like the following,

have you ever thought of consolidating your expertise in and then you add the thing that they actually have done and there is no shortcut to this, like you actually have to do the work into a one-hour conversation. And just, I don't know, it's like, it just clicked into place for me and then I went from just basically never getting any responses to a lot of responses immediately from that, which I do think jives with what you said around come from a position of confidence. Don't be like, you're on your knees like begging or something, right? 'Cause it's just, yeah, just human psychology.

You don't want to be associated with that general type of thing which is unfortunate, but it happens. It's just human, we all do it, whether we realize that or not. So yeah, just wanted to tack that on to your answer. I love that consolidating knowledge in an hour. I might have to try that in a few DMs. I'll let you know how it works. Sounds weird, and yeah, I do definitely let me know. Yeah, honestly, I do this a lot and this was very different in terms of just how much I felt challenged in terms of my outlook towards these things that I thought I had dialed down in the best way possible, right? But you've made me rethink my stance on a lot of things which I'm sure extends out to our audience as well, which I guess ultimately the beauty to stuff like this is there are many ways to the top. It's just the sense that I'm getting

and it's kind of the consolidation, even though nebulous, that is coming up in my brain that it almost doesn't even matter what path you take, be it around posting content on LinkedIn, doing a podcast. As long as you have a plan which makes somewhat of sense, it's good enough, right? A bad plan is better than no plan. So yeah, Daniel, truly, thank you so much for taking the time, I'll be linking connection accepted and you're LinkedIn in our show notes. Do you prefer to have a certain place where you want people to contact you, be it a website or an email, anything, any place where you would appreciate people reach out to you via. My LinkedIn, Daniel Greenberg, D-A-N-I-E-L, space G-R-E-N-P-E-R-G-L. You'll meet me on the next tech talk. That was good, Daniel, thank you. Thank you so so much for taking the time. Thanks for having me.