How To Build Expert Authority Online (Without Spending ANY Money) - w/ Christine

You know you have the skills, you know you can deliver the work but for some reason the opportunities, the clients, the recognition, are going to people who are less qualified than you but that happened to be louder online. On the expert authority coach and I help overwhelmed entrepreneurs get seen, get trusted and get paid for what they already know. Welcome back to the Ready Said Do podcast, today we're fixing this specific problem. My guest today Christine Blossdale is going to answer the following question for us. How do you build massive authority online even if you're just starting out have zero following and zero budget? If you're not seen and heard, you're not hired.

Christine is a literal media veteran with over 25 years of experience, working with Jayne, Psychomelka online and Microsoft. She is a best-selling author and was also named the best broadcaster at the 2025 Women Podcast Awards. She specializes in taking people from invisible to in demand by building what she likes to call expert authority. I met a woman the other day and as soon as I got on the call I went wow, everything out of her mouth was negative. That's saturated.

So I don't have time for that. Now I want you to listen to the entire episode and this is why. At the very end of this episode Christine is going to walk us through her authority scorecard. We are going to do a live audit where I'll put my neck out for you guys and I'll grade my own personal brand to find out exactly where I'm leaving money on the table so that we can all firstly laugh at me and also learn from my experience.

You'll get sick of me. No, you won't get sick of me. You'll be excited about the stuff that we do. But if you want to know your score as well, keep listening. Let's dive in. Christine, welcome. Oh, thank you so much. It's a pleasure to be here. I'm so glad to be doing this finally. And as we were just talking about, I know this has been a few months in the making. So really happy that this is finally happening right now.

And, you know, really excited to pick your brain on everything that you do, all of the wonderful content that you put out and just really the hundreds of people that you've helped. So to kick things off here, I want to begin with what is on paper a simple notion, but one that I suspect will have many layers. And as well, I'm sure my listeners. But really, can you help us kind of understand the difference between vanity visibility and actual true expert authority?

Yes. Okay. So most of the people that come to me are starting off with their business. They've always felt a pull or a passion to help people. And they've wanted to dip their toes into creating their own business. And I work with a lot of coaches, authors, solo preneurs. They don't have a staff. They don't have a team of people to help them. And so my key, the people that I really help are entrepreneurs and business owners who are overwhelmed with all of the things that they need to do.

And I help them get rid of that overwhelm, maybe even lose some of that imposter syndrome that people can have and help them get seen, get trusted and get paid for what they already know. And a lot of times people think that, oh, what I know is not is not sellable. It's not important for people. And I'll tell you that there's there's an audience and there's a market just for about anything under the sun. So it's finding out what you're passionate about.

And vanity, you know, when it comes to compare, we compare ourselves to others always. Always. It's a big mistake because you're very unique. Nobody has your experience. Yeah. And it doesn't help that the way social media is designed is to pretty much, even if you don't want to do that, you're forced to do that, right? That comparison piece that you were sharing. Well, it's I try and gear my clients towards picking out the low hanging fruit, the things that are really unique about them, because expert authority is not how many followers you have or how many likes you have.

But it's really being confident in your skills that what you've learned over your lifetime and how you can apply that to your business, because that's the biggest mistake is that people who are just starting off with their business. They're not able to communicate the message that they have in their mind. They know they're like, well, doesn't everybody know I this is what I do? No, we don't. You need to tell us what it is that you do.

And on that same note, I feel like a question that is naturally coming to mind and I'm sure you feel this question a lot is at what point or is there a way for these business people or coaches or whoever have you to identify in their own heads to really be 100% sure that what they're trying to share is worth sharing and it can actually help people. So is there a threshold to that expertise or not really. It's it's about being really clear. And what happens is a lot of times I'll talk to people and I'll say, so what is it that you do or want to do.

And they'll say, Oh, you know, what is it that I don't I do everything for everybody. I do this I'm a multi I'm very multi talented. I have this I can help people do that. And what happens is that it gets confusing. People don't have a very big attention span. So very quickly you need to tell them so they're solid on who you are, who you serve, what problem you fix right. And if you're confusing to them and you say, Well, I can help you build. I mean, can I help people create a podcast for their business. Yes.

Can I help their their website to to hit better and to be clearer. Absolutely. Can I help them write a best selling book. You got it. But I don't say all those messaging things out because it's confusing to people. Right. And what if there's somebody that's coming across my content that doesn't want to create a podcast or doesn't want to write a book. I'm going to lose them. So under the moniker of the expert authority coach is it's basically a glorified business coach.

But I help you on all those different things. So once you come in through my doors, then I can tell you how multi talented I am. I can help you with this I can help you with social media I can help you get booked on podcast shows. Those messages out first, because it's too many things to pick from. So we need to be really concise and really narrow it down. I don't like to say niche down because then that limits people, but our messaging needs to be very clear and concise.

That makes sense. Yeah. So what you just laid out actually funnily rings a personal bell for me. So about a year ago. And this is still true but about a year ago I was especially really passionate about trying to exactly what you said help others start their podcast. So since I started I had a few friends reach out, just, you know, warm outreach just people that I knew. So I was able to help them. It felt great. I was like, here's something that I've done. Here's something that I enjoy.

I was like 50 episodes deep at that point, which I was told is like, I don't know there's some stats. Very good. Yeah, 99% of podcasts don't reach episode 50 or something like that. I may have butchered that. They don't go past seven. Oh, there you go. Okay. It's seven. Yes. Interesting. Yeah. So my point is, I just poured all of my, you know, information out. I spent like four hours or something. You know, I really did a good job, at least in my head, writing down everything that I knew into an episode, right, that just went on my show.

And that was actually the only solo episode that I've ever done, just because, you know, I usually just, it helps me to just talk to people. It's just, you know, more convenient for me, among other things. But what ended up happening was that episode performed really poorly. It basically got no views. And whatever few clips and shots that I was able to extract from that, which also I was banking on to do really well, did not, in fact, do well at all.

So what that ended up doing was just completely deflating whatever interest I had in this subject, because I was like, I gave it my best shot. I know this stuff is probably definitely helpful to most people out there that have not yet started a podcast. So help audit this for me. What did I do wrong? What, what could I have done better? Just help me unravel unravel this. Well, remember on our messaging, especially when we come out of the blue with something, if we, if we're known for one thing, or we're not known for anything, and we come out of the blue with this.

I can help you create a podcast to promote your business, your books, whatever. It's one message. It's just shot in the dark. Right. So we need to have, it's like a mantra. We need to have that repeated message so that one time it goes out. You may think, Oh, nobody heard it or nobody is really reacting to it. So I'll give up on it. It's the same thing when you started podcasting and we threw out a statistic there that it is.

I think it was Apple podcasts. A long time ago, they, they were coming up with statistics and they said that a lot of beginner podcasters, they do seven episodes. They're not making a lot of money. They're not getting a lot of downloads. So they quit. So they don't go past the seven. And you and I both know that you have to keep, you have to keep at it and you have to be consistent. Right. Because the more you do, the better you become the more you go. Okay, I won't make that mistake again.

I'll learn the shortcuts. It's every single time. So with you, I would say, first of all, I would say, is this what you want to do for a business. If it's something that you want to add to your business as a service that's an additional thing, that's different than I want to have this be my business that all I'm going to do is work with people and create their podcast with them for them, you know, together. Yeah. So there's a big, because there's a big difference. Like I said, for the longest time, I went back and forth. I was like, well, I'm a media coach. I help people create podcasts. I help them get booked on podcasts, but you have to have a platform.

I can't say that I'm everything to everybody. I do branding. I do podcasting. I do all these things. It's too confusing. Bring him in the door of what you really want to do. And then under that umbrella, or once you get them in the house, then you can show them all the cool stuff you got. So I love that your umbrella term that you've all like curated for yourself is such a hard hitting powerful term here, you know, expert authority immediately almost arrests the reader.

They're like, you know, paying attention. They're like, okay, this person knows their stuff. They, you know, this is somebody that can help me. How would you recommend other people come up with their version of this title? Actually, what is this call? Is it? Do you just call it a title? Is that what it is? I call it a title and this is my, that's my favorite thing to do with people. That's what with my club. I love. We probably in the very first session when we start working together. That's one of the very first things we do, because they don't know what to call themselves. And they go, I don't want to be called a business coach.

And I say, okay, that's, and that's understandable because there's a lot of business coaches and a lot of life coaches. And so I say, let's look at ways that we can differentiate differentiate you from them. And if they have a very strong personality, if they're very funny, lots of energy, we focus on that, and it might be just their name. So for me, it wasn't so important. Christine Blosdale was not the focus. The expert authority coach was. So I have, I have all kinds of different clients from all different backgrounds.

To give you an example, I have a wonderful woman who is a PhD, she's a doctor in brain health, working on with people for phobias and habits, and also sleep. She's studied sleep in the brain and how important it is sleep is to the brain. And so how do we were, I was like, you know, okay, we have to come up with the title for you. And talking to her in just the first session. I was able to find out and discover that she is the most lovely, giving, kind, caring person.

And, you know, she's even said she's done sessions for people who are really hurting with phobias and addictions, and she would do it for free. And I was like, well, okay, first of all, we're going to stop doing that. I said, okay, okay, as your coach, I'm going to say that's a wonderful thing, but let's utilize that. And so what we ended up calling her was the brain coach who cares. So we have the brain coach, that part of that, that is that you know that she's somebody that knows everything about the brain.

Right. We wanted to stay away from the clinical doctor brain. Okay. But the who cares, the brain coach who cares took her from a lab coat clinical sterile doctor to someone who's actually going to help you because she actually gives a damn and cares. So I've done that with quite a few different clients, given them that title. And then I suggest, if it's something extremely unique. And just to kind of extract really the framework from it it sounds like it's a lot of introspection right it's like a person sitting down with themselves. Obviously, before they book the call with you and you know they're trying to prep in terms of how you're going to help them.

If they had to, you know, just spend some of the time doing homework. Would it be just introspecting on a what they're good at and be what is what are some things that make them really distinct from others is that roughly a good way to think about it. I tell people don't don't don't think too much about that, because they get preset ideas and they're like no this is who I am right. And then when you when, and I'm I work intuitively although I'm not a psychic I don't mark up myself as a psychic.

But I work very intuitively so when I'm talking to someone, I'll see something really golden and I'll go, you, you, you have a whole international business here. A dear client of mine in Los Angeles. She had a brick and mortar business where people had to come to her she was very high intense time that she'd spend with her clients two hours at least for each appointment. Okay, well there's only so many hours in the day.

And she was actually a colon hydro therapist, and she was so knowledgeable she'd been doing this for like 30 something years. She knew that digestive process she knew what made people feel good but you know to be a colon hydro therapist. That's a love you have to be an angel to do that we're talking about clearing people's poop out. Okay, you, you don't do that if you're not like an amazing angel of God. So she had this business. She was well known in her little town city.

This is a woman who had 30 something years experience she had almost died as a young person. She turned her life around and started to save her own life by learning about the gut and the digestion. So what we did is we took took her and we worked together and I created an international business for her. And we did that by calling her the gut health expert. Right. Nice. Her name is Julia logins. She was married to Kenny logins many, many moons ago.

She now has products gut health products protein powders. She's got best selling books. She has a TikTok channel that is insane. And it's growing. And it's because we took her from that little brick and mortar. It's a place that she had to spend a lot of time with three clients a day to now she can consult people all around the world. She's helping people with serious gut health issues. And she's made her name as the gut health expert.

Right. So incredible. Now if I would have just talked to her in the beginning and let her think in her head of who she is. This is who I am. This is what I, then she wouldn't have been open to it. She was very open to me. Going, you know, can we talk about your business? Because you have a lot here and it's a shame that only a few people handful people know about you. More people need to know about you and your expertise.

So I try to say don't don't study too much. The most important thing in the very first meeting with me is to bring a really good photograph of you, a good headshot because from that headshot, we're going to build your brand and your business. Wow. Fascinating. In all of your years of, you know, consulting and working with all of these diverse people, has there ever been an example where somebody was actually able to make it quote unquote and all that.

You were able to help them without them actually having authority in the field that they were, you know, trying to grow in. You know, there's, there's been a, there's been a few that just have the passion. They just, they have a dream or they really have this desire. And even if they don't have a lot of stuff on paper, we, we build that for them, right? We, so how do you do that? Yeah. So I can help build that for them by trying to convince them to create a podcast. That's a great platform. Having your own podcast is such an amazing marketing tool and, and platform to get to know people that can help you in business, but also to have a much bigger reach on the stuff that you're doing.

But I also say you need to create content and everything, something I have at the bottom of every page on my website. It says, remember this. If you're not seen and heard, you're not hired. So it's all about if you have no experience, I mean, little to no experience, but you have strong passion. You need to be creating those videos. Videos are so powerful. You need to be writing those blogs or those newsletters, those social media posts.

Don't let chat GPT write all of your content for you, because then there's no personal imprint. We, you know, as, as human beings, we have an energy. We have a vibe. We have an imprint. And I would rather focus on somebody. If they don't have a big history of a lot of expertise, I want to focus on their energy and who they are as they show up in the world. So you might be somebody that doesn't have a whole lot of experience, but my gosh, as soon as you open your mouth, I'm riveted.

I'm like, you could be reciting the, you know, the alphabet and I'd be like, oh my gosh. So then we play up on those strengths, right? And we build from there, but you have to have a foundation and you have to have a foundation for your business. So you need to have a website. If you don't have a website, have a one pager, you have to have a place for people to come and find out more. And then we build your brand from there from the, that one spot, right?

Make it easy for people to connect with you. Make it easy for people to book time with you. Make it easy for people to connect. Those are some of the beginning things that we do. For those people that, you know, have always wanted to do this or have just thought about it slash sat on the fence for a while. What will my friends think? This is cringe. I don't want to be posting on LinkedIn. It's like weird. I don't want to be laughed at. I don't want to be a try hard.

All of that stuff, right? How do you advise the folks that you're working with slash helping to push through that? Is there like a hack or is that like a mindset thing that works? That's my specialty. So I work with, I have a couple different ways I work with people. One is just a single session where we tackle a very small goal that you have that we can crack out and get done. But I have a, can you give me an example of a smaller goal just so that we can.

So a small goal would be they, they pretty much have everything in place. They've got a website. They've got offers. They maybe their, their messaging isn't right on or their bio is like all over the place. And they would hire me so that I would have a two hour session with them. We go over that website and we, I would, I would say the buttons are all in the wrong place. You need to, you know, all that stuff. So I would give them an audit, right? Or I could create a media kit with them for them. Something like that that can help them get booked on podcast shows and radio and things like that.

So that would be like a two hour time element where I could work with them and do a small project. Most of my clients, I have on a 90 day program. And after the 90 days, if they love me and they want to keep working with me, they can. But in the 90 days, we work on all of those things, all of those things that keep us from showing up that really hold people back. And it's imposter syndrome that is usually the thing. What are people going to think? What is my family going to think? What are my friends going to think? What if I mess up? What if I'm not perfect? What if I slip up? What if I look stupid?

And with some women clients, I'm too old. I'm too fat. I'm too this. I'm too that. And I say to them, how dare you keep your gifts that you were given or that you earned and that you worked so hard for. How dare you keep that from the very people that you claim that you want to help. If you don't show up and you're not seen and you're not heard the people that you say that you want to help, they're not going to get the help.

They're not going to get your wisdom, your guidance. And they might go to somebody else who's going to do worse, who's going to actually be a negative for them, right? And I don't know, maybe you would have seen this with like a smaller percentage of your clients, but it was for me just the most random meme by this youtuber that I really like. Yeah, yeah, he's called Leon Lush. And on his Instagram, he just posted this just it was just the dumbest meme ever where it was like half screen. So there were two pictures top and bottom.

The both pictures were off the earth taken from outer space. The caption on top was the earth before you start posting and the caption below was the earth after you stop after you start posting. It was the same picture obviously. And I don't even know what was it exactly about that but it just stopped me in my tracks. And I knew immediately that I was going to do it and within a week I launched my first episode. Oh, you see, you see, but here's the thing too is that we.

Yes, do you have children? I don't know. Do you have children? No, no, not yet. Well, well, you were a child at one point. So with our children, we want to protect them, right? We want to, I don't ever want my kid to hurt or to be in pain or to be hungry or any of that. And so we protect them as much as we can. But you also have to let them try things in the world to try and ride a bike. They're going to fall to try and start walking. They're going to fall, right? But if you try and protect them at all levels, they're not going to learn.

I need to balance myself. I need to adjust. I need to, if I fall, I get back up. So that's how we, how we need to treat ourselves and our business is that if we don't try things, we don't grow. All of the mistakes that I made in the very beginning, they were all steps. They were all learning steps so that the next time I did something, I go, oh, I'm not going to do that again. I learned, okay, or that didn't feel good. That was a mistake. Let me try it this way. And that's how we learn. We don't ever want to stop learning. I'm constantly learning.

And in the age of AI, I am constantly learning, right? But I've never been easier, right? I'm sure you would agree. It's never been easier to learn things than it is right now. It's just where you focus your attention. That's the thing. Be aware of where you focus your attention. We as a society want authenticity. We want an imperfect person. We don't want perfection. There's no such thing. So true. And to add to that also, I feel like one of the biggest things that surprised me and I'm sure it surprises other people, which I'm sure you see a lot is the differences in your, in just you as a person that start to occur when you move over the aisle from a consumer to a creator.

I feel like that's really not talked about enough. But I just feel like everything changes. Just the way I look at the world now is just completely 180 degrees from how I used to look at it back in my, you know, consumer days. I do want to pull it back a little bit to when you mentioned that with your flagship 90 day program with these clients. I am curious if you're able to share just maybe some of the broad pillars that you that you work on with them.

I know the details would be probably not possible to cover on this call, but I'm just curious about the biggest pillars. If any that you focus on, I know we covered one which was the imposter syndrome. What are some of the others. It's, it's really about building the brand. Right. And the brand is not so much, you know, a product or a program. The brand is the person. Right. You, you are the brand. You have this energy imprint. I am the brand for my business. Right. It's not about my program or my books.

Or even my podcast. It's about myself, my energy. So we focus on that. And it's all about building that brand. So coming up with the title, coming up with the media kit. Some of those things are the basic ones. And then depending on where they're at, a lot of my clients, they have a website, but they don't, they don't do anything. Somebody created it for them. They don't know how to, you know, to change things on it.

And we'll go through that and we will actually build the business. I want to set them up and make sure that they can make discovery free discovery calls with people. Right. That consultation call. Yeah. That's really important. Nobody is going to buy a program from you. That's thousands of dollars without first having a conversation and they need to trust you. They need to know as well that other people have trusted you and are very happy that they did pay you. So we work on testimonials, getting those up on the website or on social media, you know, rave reviews, building up the Google, my business page, all those different things.

So we set the foundation and make sure that our offers, the services that we are going to say that we offer to people that it's very clear what that service is going to produce. And we also go for pricing and things like that based on their market and who they're directing it to. But then we work on building the expert authority. And so that's, that could be getting them ready to be a guest on podcast shows, working on their pitch emails, giving them tools that help them.

I have a few AI tools that I use that make my life very easy, and I introduce them to that kind of thing. So it's a process. That's why I need the three months. Yeah. Yeah. Yeah. And then what happens after that is, do they just go into the wild, ready to do their own thing with the ability to. How can you as in when needed or how does it work? I have most of them. It's really interesting because the ones that I start off in the first three months.

They have the option that after that they can say, thank you, Christine, I'm going to fly for a little bit, see how this goes. And I may come back and get a tune up every now and then I'll book a two hour single, a single session with you for this or that or the other. But then, but then the majority of them stay on. And after that, there's no contract. There's no long lengthy contract obligations. They can quit at any time, but it's, it's a monthly, like a monthly subscription.

So they can continue. And I have clients that have continued now for a year, straight, working with me, because they get a lot out of it. And I'm always constantly bringing new things to their attention as well. Yeah. So when you never stop learning, so I know the benefit from that. But when you're my client, you're not just my client during those two hour sessions and then I forget about you. I'm constantly looking for opportunities for you. So while you're asleep or, you know, I'm in Australia. So a lot of my clients are in the US. So while while they're asleep, you know, late in the afternoon or the early evening for me, I'm looking for opportunities for them.

So unique podcast shows that they're a perfect fit for or there's media outlets that are always looking for experts to talk on a particular subject. So I'm constantly working for them. And they have 24/7 access to me. I won't pick up the phone in the middle of the night, but they can email me. And I guess that actually dovetails perfectly into something I was trying to bring up, which is around the six month ish mark.

I'm sure at some point, the ugly head of burnout probably raises itself. So how do you, first of all, does is that true? It does that actually happen? And if so, how do you advise your clients around that piece, how to not burnout in this process. A lot of my clients, they're so damn excited that they're getting business and that they're making appointments and they're, they're growing and they're getting, you know, on podcast shows. And I, we, I say too that once you're on a show if you're a guest or, you know, you do something like that.

It's not the end. First of all, you need to be reciprocating to that host. That host just featured you for a whole hour or half an hour. You need to share that show. You need to tell that host. Thank you so much. Tag them on your posts. You know, tell people to listen or subscribe to the book. Be generous in being grateful for that, because more people need to say that. Hey, man, brother. I know. I know. But what happens is that the person, that person might ask you back on, but also that person has you in mind of like, wow, that was so cool that they did that.

They might have a collaboration. They might, or they might know somebody that they should say, Hey, you need to go see Susie Smith here, because she's really good at what she does. She's a great business coach or she's a great web web. Website, designer, whatever it is. So you never know. And it's just good karma to do that. Okay. Yeah. But then you don't face the burnout so much when you're excited about those things.

What I have with a lot of my clients, they're on the ADHD spectrum. And so they have all these things that they're multitasking. And what happens is when you do too many things at once, you can burn out. And so my thing is, is that we sit down, we look at, I'll look at somebody's calendar and all their obligations and their lists of things. And I say, we got to get rid of some of these things. You don't need to be in three places at one time. And it's watering down your impact that you can have in your own business.

Because you're trying to learn all these skills and take this course and do all this stuff. So we try and pair it down. That's the burnout is when people try to do too much at the same time. Which hopefully, yeah. I mean, as you said, if they're just continuing to crush, it's kind of hard to burn out in that aspect. Have you ever just failed with a client like have you just been like, Nope, can't help you, you're doomed.

So I have only a handful of people. Have I ever felt that? And usually it's in that free discovery call I have. It's 30 minutes. And we sit down. Yes, I will say, I won't say any names. But here's a no, no, but I met a woman the other day. And as soon as I got on the call, I went, wow, like the personality was so amazing. And she was funny, funny. And she could have told me she was a plumber. It doesn't matter. It was like, I don't care what it is that you do. I know what I want you to do.

And I would be throwing out these couple different ideas for her and things like that. And everything out of her mouth was negative. Oh, everything. That's that's saturated. No, too many people already do that. Yeah, no, I don't have time for that. Everything, everything. And, and I don't, I can't function like that. I can't work with somebody who's already putting the puppy breaks on. And saying, no, no, I'm not going to try that. No, I'm not even going to entertain that idea. There's nowhere for me to go with that. So I just, I politely wrapped up the session very quickly.

And I sent her the, I sent her the video and I, you know, I wish her well, but I, I'm not following up on that particular consultation. And then there's a handful of mean people. And I don't get many. That's the good thing about the energy that I put out there is really only cool, amazing, awesome people come through my doors. Once in a while, somebody will come in and they're, they're negative or not a great person, but it's so rare. There's two people that I can tell you. Most everybody that resonates with me, they already know a little bit about me before they book that call.

They've heard me on a podcast. They've seen me somewhere. And they're like, I'm so excited to talk to you because I really got, I was excited when I was watching you on that show or listening to you. So it's, it's rare. It's really rare. That's good to know. And honestly, somewhat surprising. I would have really, yeah, no, I mean, I would have thought there would be a bigger percentage of people that, you know, just can't be helped. As you said, you know, they've just, the block in their own head is so big that even with meaningful actual helpful help, they just can't accept it. And they can't just, you know, they just can't do it. So I'm actually happy to hear that there. Yeah, there's very few. It's, it's, it's mostly a personality thing. It's how you look at the world.

If you look at the world and you say, yeah, if you say the world is, you know, messed up and everybody out to get you and all of that, then that's how you'll see things, right? But I've been very lucky that I haven't encountered that greatly. Yeah. Awesome. And then when I was obviously, you know, preparing for this episode, I know you've mentioned the concept of an authority toolbox concept, a lot of times in your talks and such. So I was just hoping for you. And I like, I'm, I'm aware of that.

And I think it's really cool. But I would love to hear it from your mouth for my listeners in terms of what that entails and how one can go about structuring that for themselves. Yes, so a simple little thing to keep in mind is to have that toolbox of your expert authority. And there's just a few essentials. I had referenced a little bit about a media kit. I think the media kit is one of the most important things. It's not even to share it. You don't even need to share it with other people, but it's to remind you now I've been doing this a very long time and I still have my media kit. I have my press kit or media kit printed out on shiny hard cardboard.

I created it in Canva. And it's with that professional headshot. You need a professional headshot for your expert authority toolkit. Make sure you have a really good photo. Okay. That you're, that's you. That is definitely who you are. But on that, it's, there's a little mini bio. Okay. You need your, your signature, your title. So you want to work on that. And your signature statement. And the signature statement is basically when people say, Oh, hey, you know, Christine, nice to meet you. So what is it that you do? Right? We get asked this question all the time.

All the time. Your signature statement should be something that you can say in your sleep. You can, it's your mantra. It's what you repeat. And I say, Oh, well, I said, I'm the expert authority coach and I help overwhelmed entrepreneurs get seen, get trusted, and get paid for what they already know. I can say that. If I was in an accident and I was at the hospital, and they asked me that question, I would be able to say it word for word. So, so good. I just want to say that, like, it's your thing is, it's just so good. It's just perfect.

You understand, right? You understand who I serve, overwhelmed entrepreneurs. Now, depending on my audience, if I'm speaking at a women in business group, I change entrepreneurs or business owners to, I help overwhelmed women in business. No, you're audience. Okay. If I'm speaking on a podcast and the audience is mixed men, women, then I will say business owners or entrepreneurs. Right. So, and those are the few adjustments that I make. But I overwhelmed. People already know, Oh, that that's me. I'm overwhelmed. Okay.

And I help you get seen and trusted and paid. Those are the important things, because being seen is one thing, right? You can do lots of videos and lots of social media posts with your pictures and things like that. But you want to develop that trust. And there's special ways that we work on that. But I have been trustworthy and being authentic is very powerful. Yeah. Amazing. And for this toolbox, then, is this stuff that you just mentioned? Is it all going on that landing page that you mentioned, or is it their email signature? Where does this live, I guess?

In different places, your media kit is, you can use your media kit on your website, especially if you are just starting out and you don't have a lot of content on your website. But the usefulness of that media kit, especially because you're forced to create a short bio. So many, so many times I go to people's websites and their bio is like 3,000, 5,000 words. You don't have to tell people what college you went to. I mean, that's interesting, but it's really not interesting.

You need to say your highlights, right? The things that are important for people to know. If I just said that I worked with women in business and entrepreneurs and authors and helped them with their branding and their messaging, okay, whatever. I do mention in my media kit and on my bio and on my website that I worked for America Online and Microsoft. It was AOL and MSN back in the day. Now, I say that because it's recognizable. It's a brand name that people know and somewhat trust, but it's a recognizable name.

And it's relevant because it shows that I've been around a long time. You know, America Online was a long time ago, but we didn't have TikTok then, we didn't have YouTube, we didn't have Facebook. We only had America Online, so it was very big. And so my experience being with them, I have brought to today to help in the marketing and the branding of people that I work with. So that media kit is really important. The other thing is those reviews and testimonials. I think they're so valuable.

One thing for you to say, you know, you can say to the cows come home, how great you are. I help people. I, you know, turn them into six feet. Okay. Nobody is going to really believe that. But when you have someone else saying it and not just words on a paper or words on your website, you have them do a video. You have a video testimonial and that person's eyes are lit up and they're like, Oh my gosh, you have to work with Christine. She did this for me. She changed my life. She changed my business.

Trust me, you need to work with Christine. That's gold. That's gold. So there's little things that you can have definitely on your website, your little mini bio. You can do a shortened version of that for your social media profiles. And I always say, make sure you have a link in your profiles that either sends people to your website or sends them to sort of like a link tree bio sites type thing. Yeah. Amazing. So now for this last section, I know you have an expert authority quiz. I actually wanted to take it if that's okay in front of you as we continue to go through this.

I want to share your screen. Yeah. Yeah. And I want to go through pick your brain around why you chose some of these things, how those things happened. So give me one second while I share. Let me know once you're able to see. There it is. There she is. Perfect. So, yeah, let's start here. I'll fill all of this stuff out. I'll say, should I just say podcaster just because, you know, we were talking about that earlier. Whatever you want.

All right. Okay. So if you were to Google or charge me to your name right now, what would you find? Interesting. Um, I would say it's this. Most of my social media profiles. Yeah. So for the people that are just listening to this, there's four choices. Right. And the very top one, the very top one is, you know, pages of results, interviews, articles, and content featuring me as an expert. That's the top one. And then there's three other choices. The bottom one is not much at all. I'm practically invisible online. So you see the range. Okay. All right. Yeah.

Yeah. Yeah. So there's one through four. I have selected two out of the. Yeah. The options. What's the question number two. Question two is how often do you share your knowledge or insights with your followers or potential clients. The options are, I think, yeah, same as before one through four, one being, I rarely share my insights publicly. I'm still figuring out how to do it for being. I'm constantly sharing through blog posts, podcasts, videos, and speaking engagements.

I think this for this one, I'm going to pick three. Okay. Just because I'd like to post, or I have been good at least about posting on LinkedIn, YouTube, and Instagram in the last area. So I'll hit next. Question three, how often are you invited to speak right or contribute as an expert in your field. I would say I'm tempted to pick never. And the options are never seldom occasionally and regularly. I'm tempted to pick never from being really honest with you.

Well, especially if you're just starting off with your own business too. Yeah, it's a bit sad, but these are questions that you should be that you need to ask yourself. Yes. Anyway, and they remind you, oh, I need to focus on this. I love how these are structured. Yeah. Question four is how clearly do you communicate your expertise to potential clients or collaborators. Options are from one through four, one being, I'm still figuring out how to communicate my expertise for being very clearly.

I would say three, I do feel like the little stuff that I do share in my head, do a decent enough job. Do you have any pointers for how one can think about this? Like, is there a gauge? Is there like a report card that one gets or not? You'll get you'll get a score. You'll get a score, but it's not a no no. I meant with in terms of when people are posting. Yeah. Is there a way to tell if they're being clear? Oh, yeah. I can read it right away and see.

Okay. I just have to see the content. Makes sense. Yep. Okay. Question five. How often do you receive unsolicited praise or recognition for your expertise? A few people have reached out. Options are never through frequently one, two, three, four. I'm going to pick option two, which is seldom only a few times and it's usually from people I know. Although looking at that, I want to now pick three, because I do have a decent amount of strangers reach out as well, looking at some of my episodes. Would it, would that be fair to pick occasionally then occasionally would be a good answer.

Awesome. Question six is how effectively do you monetize your expertise? This is an easy one for me. I have not started monetizing. Options are having started all the way through. We're going to change that. Let's go. Love it. So yeah, very effectively is the fourth and, you know, like highest option. I'm going to pick one here, which says I'm just focused on building my authority first, which sums me up pretty well.

Question seven. How easily do people trust you as an authority in your field? I'm going to say I haven't built much trust yet. That's option one and option four being very easily people often seek my advice and trust my judgment without hesitation. So I picked one there. Question eight is how often do you put yourself forward as an expert or thought leader in your field? I like to. It's just hard to put myself forward when, you know, there aren't any opportunities, or maybe I'm just blind to those opportunities.

I'm going to pick seldom. I've put myself forward a few times, but I haven't been consistent options were never seldom occasionally and regularly. So I picked that. Just have a couple more to go. Question nine. Have you ever worked with a coach or mentor to help grow your thought in influence? I have not options were no, I've never, I've always tried to figure out in my own. No, I have considered. Yes, but I didn't fully commit and yes, and it made a huge difference. So I'm going to pick no, I've never tried to figure.

I've always tried to figure it out on my own. And then the last question is, if you had the right guidance and strategy, how confident are you that you could elevate your expert authority to the next level. I am very confident that I that I just need the right strategy and support to make it happen. This is for and the least or like option one quote unquote was not confident. I don't know where to start or how to position myself as an expert. So I'm going to lock that in. I'll hit next here. There is.

There's the step that you put in your free strategy session, right? So this is crazy. You were offering free sessions. That's crazy. This is used to me. So just that discovery call. Yeah. Yeah, no, that's awesome. And like, you know, shout out to you for doing this because, you know, like having known you, even though just a little bit, I do feel like this probably should not be free, but obviously I don't need to tell you how to do your business.

So I'm going to hit continue to see my results. Oh, no, you see your score at the top. And then, yeah. So your score is 41 out of 100. And if you scroll down, because the top one is 85 to 100, I think, and then it goes like that. So then you'll see novice, novice, novice navigator. So you're just getting started. Mm hmm. Right. You're just getting started. And you know, the area is now two that you want to focus your attention on.

Yeah. Right. Awesome. Yeah. This is, this is so helpful and well constructed in terms of just how detailed it is. And I love that 41 is a score one can get. Just as you don't fail. You never fail anything. Well, it's not about failing. It's always about about encouraging you, you know, so that you, you see your blind spots and you see where you can improve. That's the whole thing. That's the most important thing. Anyway, amazing. Well, that's really everything I wanted to cover here, Christine, for folks that are nationally wanting to reach out to you. What's the best place to get in touch with you.

They can reach me at expert authority coach.com and they can book a free discovery call there. There's buttons all over the place. Let's say, book your free consultation. And it is the only way that the really the only way that I can get to know you and what you want to do and then, you know, how I can help you. And if it's a single session that we do, just working on a small project, a small goal of yours. We can do that. But then also the accelerator, the 90 days, I think is something that people will get a lot of value out. And if you want to continue working with me, great, but you don't have to. You're just as long as that first three months.

You're able to hang with me. We work together every single week. And so there's a high touch point with me. You'll get sick of me. You won't get sick of me. You'll be excited about the stuff that we do. But that's the best way to reach me is expert authority coach. Awesome. And I'll also be linking the quiz in the show notes for anybody that's willing to try it. They can easily find that. Christine, honestly, it's been such a delight getting to know you a little bit more and finding out all of the amazing work that you do.

For somebody that has such a deep expertise in what you do, I've actually been blown away by just how humble you are and just your ability to approach these situations with just so much humor. I do find that I don't normally laugh as much as I have in these episodes. So I do want to call that out. That is a quality that you possess. And it's been such a great time getting to pick your brain. And I look forward to continuing to stay connected with you. Thank you, you reach out to me too. Anytime. I would love to because you've got it all right there. It's all there.

You just got to put it together in a nice package for you. Yeah. I mean, honestly, you probably shouldn't be surprised if you see my name come up on your discovery call list book in the coming week. Yeah. We will continue to interface on that capacity. Thanks so much, Christine. This has been so cool. Thank you. That brings it to the end. That brings us to the end of that episode with Christine. That was so interesting to get my scorecard. I'm excited for you guys to try it as well. If you would like to support me, the easiest way to do that is by subscribing on YouTube and leaving me up to a five star rating on Spotify or any of your favorite podcast apps.

And that helps a lot as if you share these, you know, share the shot, share the video, share the clips that I put out with people that might benefit from that. It goes a long way. Thanks so much for riding along with me so far. I'll catch you all next time. New episodes every week.