Episode 114
How To Get Real Press in 2026 (Without Paying For Forbes.. Ex-CBS Journalist POV) - w/ Vaishali
Someone slid into your inbox last week offering Forbes for a thousand bucks. 😅 Vaishali Gauba spent years inside CNBC, NBC and CBS newsrooms before starting her own PR agency, and she'll tell you flat out: that yes quietly costs you the exact people you were trying to reach.
Who this is for
- You want a public signal that actually helps your work, not empty internet vanity.
- You would rather hear Vaishali's version while the mess is still fresh than get another polished hindsight sermon.
Key takeaways
- Get Real Press in 2026 (Without Paying For Forbes.. Ex-CBS Journalist POV) - w/ Vaishali
- Building Trust Through Earned Media
- 😅 Vaishali Gauba spent years inside CNBC, NBC and CBS newsrooms before starting her own PR agency, and she'll tell you flat out: that yes quietly costs you the exact people you were trying to reach.
- the uncomfortable part about how to get into Forbes with a credit card.
- After years inside CNBC, NBC and CBS newsrooms, Vashali Goa built her own PR agency. So I asked her how it all actually...
- that you are the best. Starting with how to vet anyone in 5 seconds and why the PR trophy everyone wants is probably...
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Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
So it's like a running joke that if a PR agency tells you they can guarantee coverage then you should run away from them because no PR agency can guarantee. After years inside CNBC, NBC and CBS
After years inside CNBC, NBC and CBS newsrooms, Vashali Goa built her own PR agency. So I asked her how it all actually works. You know, if you're paying for that kind of coverage or exposure, it's
of coverage or exposure, it's like saying look at me, I'm the best. But when you get an earned piece of coverage, that is someone of very high integrity and credentials saying that you are the best.
that you are the best. Starting with how to vet anyone in 5 seconds and why the PR trophy everyone wants is probably the wrong one. If you go to the news tab on Google, you'll be able to see where all that
you'll be able to see where all that organization has been featured. you know that this is written by a journalist and so the founder of that organization could not have had a say in
Show notes
Someone slid into your inbox last week offering Forbes for a thousand bucks. 😅 Vaishali Gauba spent years inside CNBC, NBC and CBS newsrooms before starting her own PR agency, and she'll tell you flat out: that yes quietly costs you the exact people you were trying to reach. Here's the uncomfortable part about how to get into Forbes with a credit card. The crowd doesn't care where you got featured.
More in Get Heard
Same mess. Different guest. Pick the next conversation that feels closest to your real life.