Episode 128
How to Stand Out on LinkedIn When AI Writes Everything (20,000-Post Ghostwriter POV) - w/ Shoaib
A week before we recorded this, my nephew asked why I'd started posting on LinkedIn. He'd just finished college and started his first job, so I gave him the textbook answer about networks and opportunities.
Who this is for
- You want a public signal that actually helps your work, not empty internet vanity.
- You would rather hear Shoaib's version while the mess is still fresh than get another polished hindsight sermon.
Key takeaways
- Stand Out on LinkedIn When AI Writes Everything (20,000-Post Ghostwriter POV) - w/ Shoaib
- If you're a student figuring out how to use LinkedIn, or you want to get hired on LinkedIn witho
- How LinkedIn helped Shoaib build a million-pound business
- Should you use ChatGPT or Claude to write LinkedIn posts?
- how when I was 15 I was working in a job stacking shoes on shelves for like £4.70 an hour, right? And then my...
- own LinkedIn and let him tear it apart. Three questions and that's actually the entire audit. By the end of this...
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Read the complete transcript
The complete conversation is available with timestamps, speaker labels, and links to the exact questions it answers.
Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
how when I was 15 I was working in a job stacking shoes on shelves for like £4.70 an hour, right? And then my transformation is I've made £1 million in my own business and I'm the sole salesperson.
Shoaib has written over 20,000 LinkedIn posts. His first real job came from a DM. And I got that job in the LinkedIn DMs because the founder was looking for someone to help with content and I was creating content. So that was purely accidental. So naturally I pulled up my
own LinkedIn and let him tear it apart. Three questions and that's actually the entire audit. By the end of this episode you will know exactly what to change on your LinkedIn to meet your specific goals as well as how to utilize that platform to get to the life that you seek.
If people have seen you over a period of time, live, breathe and do the thing you say you can do. You can't replace that with a viral colour cell. Please join me in welcoming Shoaib Ahmed to the Ready Set 2 podcast.
Without any further ado, let's jump in. Shoaib, welcome to the show. Thanks so much for having me. Very excited. Just this past week I found myself in a conversation with my nephew who has just finished college.
Show notes
A week before we recorded this, my nephew asked why I'd started posting on LinkedIn. He'd just finished college and started his first job, so I gave him the textbook answer about networks and opportunities. (I watched it bounce right off him.) Fair enough. If you're a new grad deep in a graduate job search, "build your network" sounds like homework with no due date.
More in Get Heard
Same mess. Different guest. Pick the next conversation that feels closest to your real life.