How To Create Online Content - w/ Ananta

Welcome to the Ready Said Do podcast, where we discuss remarkable stories by regular people. I am Naman Pandey, and in this inaugural episode, my guest is Anand Charger. As of date of recording, Anand is one of India's fastest growing educational content Anand's content around how to crack the cat, which is one of the world's most trickiest entrance exams for admission to India's B-schools, is consumed by millions of students.

We discuss Anand's journey to the best B-school in India and how he got there. We learn about how he chose to risk everything and retake the exam, which is conducted once every year to get to his dream school, despite having office from several other well ranked Anand lays out for us his experience at a top management consulting firm after MBA and the work life balance that comes with that territory. We then get to his initial foray into trying to help other students crack the cat using We discuss what Anand did to get started and how he has been able to achieve such incredible growth in such a short time.

Anand explains how one can find their niche for content creation and some strategies for content ideas as well as tools for generation. Candidly his advice has already helped me to finally start this podcast and for that I am very grateful. Finally, we discuss monetization and aspects of ethics and credibility that naturally surface once you get to that level. Whether or not you are someone that's on the fence about starting your own content creation journey in this creator economy we live in, this conversation with Anand will give you an incredible window on how it is never too late to act towards achieving your dreams.

The only thing that it boils down to is whether you are willing to ready, set, do. Hey Anand, welcome, thanks for being here today, how are you? Being a while that we have like really caught up together so it's great to be talking to you at least in this format, if not personally. Yeah, I was just thinking, it feels like just yesterday we were lining up outside SBSER's Clearly one of us benefited a lot more from that than the others and I'm not referring So I know we kind of took different paths.

I know I went away to Bangalore and for my college, I guess that's just adulthood in a lot of ways maybe. But do you want to talk us through what your journey has been like since those very early Yeah, in like 2015 straight up. So that almost is a decade. So it's been a pretty like academic part in my school days as well, my primary focus was academic so after coaching as well that happened, engineering happened while I wanted to get into a different university as you always refer like IIT coaching but I didn't happen a lot of lessons learned over there and but engineering happened a pretty good university Did my chemical engineering but realized that probably I don't want to get into a cold field as such and somehow ended up in a consulting form after my engineering. And once that happened, then MBA was the next option.

So I had, I did appear for, I did appear for CAD a couple of times which is a competitive examination that you have to give for MBA colleges in India. So first time, I got a very good percentile 99.2 which is a pretty good percentile but such is the competitive nature that the top TV schools you don't know. Just to speak the context for our viewers like how many people take this, they take the CAD like on a given year.

So currently I think it's 3 lakh when I came it was around 2.5 lakh people used to give So that 2.5 lakhs so almost you can imagine 99% time less. So one percentile is probably you have to be among the like top two. It's 0.25 million right? So quarter of, yeah. How much you, 2000, 2000 that's one percentile. And even after that, if you want the top three B schools, that is the, I'm in the bar, granular It's probably depending on your passive cadmics as well.

It's probably 0.01% time so it's almost like top 200 out of those 2.5 lakh people. So the competition is there so really there and like first time it did not happen. I got a 99.2 percent time. So I had some good B schools but not the top three decided I had a consulting job offer. So decided to join that and post that appeared for CAT again. This time was lucky enough to get 99.9 which was like the cut off I wanted and happened to be in one of the top three B schools.

So MBA happened after that and after that again joined a consulting firm. This time a more strategy consulting firm and simultaneously content creation happened. So this has been like that consulting and content creation happened after MBA. So that's such a short journey that I've had after this. Yeah, super, super doesn't really just kind of curious. What was that one year like? So like you, you mentioned you were, you, you had given up the chance to potential go to a business school just not the one you wanted.

And obviously I'm sure it's not a given that you would definitely like you would 100% get that scored again or something better. So just like what just described that year for me where you were just kind of existing and I'm sure it was very, very hard but was there it was it ever in the back of your head that it might not maybe you screwed up and that you've chosen poorly or something. Well, that that was I can definitely say that your was definitely the most challenging one in my life so far full of and but but definitely a number of things that I learned doing that So the thing that motivated me to take a drop even after getting that percentile and not going to other school one was I thought probably it's not the best attempt that I have given especially because there are three sections in this particular paper and I was the strongest

in mathematics and quantitative aptitude and in that particular section I did not do well in that particular paper rest of the sections I did so that one was kind of a motivator that probably this was just one fluke or this did not happen in this particular year but probably I can do better. So that was one hit that I had secondly there was this definitely an option that I had a job offer which was like a safety net if suppose MB had not happened probably I would have continued in the job probably the only difference would have been I would not have been earning the amount that I got after MB but it would have led to a good career path as well.

So that was one kind of safety net and apart from that I think there was always this thing at the back of my mind especially after engineering that I realized that I had to use the like the premier institute that you have and I think I got a rank of around 10,000 or 15,000 I don't exactly remember Jay advanced exam that you give so I had that rank and at that time there were few IITs I think 3,000, 4,000 till 3,000 or 4,000 you close I think that's right yeah now it has increased but that time it was just 3,000, 4,000 so I missed it just a margin there as well and I kind of was thinking that four years I was always thinking that probably I should have put in a little bit more effort when I started preparing for IIT in 11 I was doing pretty well but slowly because the effort was not there or probably I was giving time

to other things as well it did not happen I slowly started like falling back when I started I was probably scoring really high in the tuition exams as well but later half of 12 when I was in class 12 it did not happen I realized that no matter how good you are with maths or what physics or whatever it's ultimately the hard work that takes you in so that was always there in the mind that this time let's target the premier institute let's take a risk here was like the kind of motivator let's take a risk once the worst that can happen is probably have to settle for something that motivated to take that drop here but that's here in itself anyone who is like aspiring MBS print or a CADAS print for them the message would be just do not follow this journey because that one year was definitely very difficult

every day you would be doubting yourself what happens because it's just one particular day you have to go to a new set of examination you start from zero you have to give that examination again anything can go wrong on that particular day and that will always hit you that in every day of that year so definitely it's not worth it as well in case you think that you can join another B school and that is something that suits your personality your character I would definitely suggest him go for it because that year is definitely going to be very different awesome thanks for laying that out for us here so and then one year for fast forwarding you find yourself in the west B school of the country what was that like so as somebody that's been to half of B school in America which is not really the same but I did take

some classes from Purdue's business school but I imagine it's just it yeah it just must be completely different but yeah really curious to hear your take on like some of the best things that you like or that you enjoyed the most and some things that felt you know kind of lukewarm that you're like meh like that could have been better I expected better there so like before going to any B school you are thinking about the kind of people there would be coming would be super smart and everything and then once you make it there it's like past best there are novel people they're not any different and that's the kind of feeling everyone will have whoever has made it to I am and the thing that I like certainly was the kind of education that is provided over there because in the school in my school life

as well as engineering the kind of education obviously was very different as well it was a lot more based on theory that there's one particular answer to every question there is one right answer if you do not get to that particular value you're wrong MBA probably is not necessarily only for the top P school but in general as well I guess there's no one perfect answer and that's the good thing about it everything is taught via case studies so that definitely hits you a lot because then you're taught that okay there's no one right answer to every problem it's your intuition it's how you make that business decision that can lead to several answers and it can be different for different people there's no one right answer would you what you are marked on especially on an examination is how you defend your point so

that one was definitely something that was really good definitely the you interact with the smartest people around so that is definitely going to hit you I think more than the education what sets the b-schools apart is the filtering mechanism that they have to get into those b-schools that is really important obviously taking the top like 0.1 or 0.01 die after that there is another interview round that happens before that so kind of filter filtering mechanism that you have that's strong enough so the kind of people you interact with all have been toppers like no matter how good you were in your school academic year anything you go there you will be humble that is one like really good thing any ego that you had especially if someone goes there with an ego that

oh I've been brilliant academically that will go for a toss because there you will find someone better than that is for sure whether it's in bond whether it's in finance whether it is in any other subject I used to take a lot of pride and I'm very good at bond and the kind of people that I met I was just like blown away it's it was a very different setting so people are humbled definitely humbled that you are probably not the smartest there are 400 people like exactly like you who are equally smart so only thing that you can do now is work harder that's one thing one thing probably I did not like was again the competitive part of it is ultra competition that happens and probably that kind of misses the point of empathy sometimes you want to get into the best firms you

want to get into the best jobs and even after making it there and people start to self doubt that as well exactly and people start looking at self doubt which is bad so developing the self doubt is something which you should not have like someone should teach empathy someone should teach about those things as well in the b-school I think that is one point that I did not enjoy that much probably in engineering friendship was valued more but I didn't make a couple of friends so no regrets over there as well but yeah I think more or less experience was super good like if you have to take experience it was super good and I'll always recommend everyone if you get a chance definitely experience that life awesome so from the perspective of an engineer or at least an engineer by trade

how different do you think one's experience is in let's just say I am Ahmedabad versus somebody that comes from you know a non-engineering background so I'm asking that because you mentioned that you're really good at quant and I know that personally but I also believe that because obviously just looking at your trajectory but that you one would imagine that because of that somebody that isn't from engineering would kind of struggle with quant so are you saying that most people there are also just engineers or there are people that are not engineers but still really good so it's both ways as well there are a lot of non-engineers as well who are really good at quant but obviously there are people from Ayatipam Bay, Delhi as well who are really good at quant and

apart from that quant is like just probably two or three subjects in your whole curriculum then there's a non-engineer who would be really good at finance or probably who will be really good at marketing I'll tell you my case for example the first class that the marketing class that I sat for the entire case was over and I was shocked what's the right answer and I don't know the right answer the case everything was discussed in the class I thought that probably next class the professor will start again it's incomplete it did not there was a new case so before the exam I had to go to the professor ask him like what exactly do I write in the paper we did not come to a conclusion we did not reach the right answer and then the first thing he was asked me was okay I

you an engineer because you are trained to think like in a binary terms okay it's either in zero or one there's a right answer or a wrong answer but it's not like that what we discussed entirely people were defending their points we discussed certain logics and that's exactly how you have to answer it doesn't I don't care what answer you write in the paper what I care about is how you defend that answer so that one was kind of a you can say for an engineer a cultural shock that there's no right answer and everything is very vague so some of the non-engineer especially people who come from BBA background they are used to writing those kind of answers especially marketing people HR people so for them probably those things are they can adapt to that better quant paper we can adapt better and it's kind of collaborative atmosphere within the

college as well so I teach point to someone they will teach economics to me so it's kind of collaborative atmosphere you have to depend on other people that's another good thing now that you pointed out I have to point that you have to depend on people unlike school or college where I used to think that okay I can do everything on my own in MBA I realized that it's not possible it cannot do everything on my own there will be a group project I have to rely on six people who are there in the group I cannot do everything on my own there are different subjects so many subjects I have to depend on someone to teach me something which I don't know so that's kind of collaborative atmosphere you learn and adapt in the week yeah I can definitely relate to that

aspect of getting used to case studies that you mentioned I it was the same for me I was just like what is going on right now but yeah I did enjoy those a lot I will say it was just such a fresh take it was nothing like I had ever experienced before and I just yeah felt like it was such a good way to learn but move forward here so after that you you finished your MBA and then you started working and I'm yeah yeah before we get to like my main next question here just describe a generic work week for you at least in those times did say the first few months of you starting or was it extremely hectic like management consulting can be or did you have a different experience if you could kind of leave that out for us so it is kind of you know you can expect long working hours in

management consulting in general but it also typically depends on the kind of projects that you're into and also the geography where you are working so some geographies they have like extended long working as they expect you to work that many are some geographies are different so it completely depends on the project I would say so initial I think the first project that I did was in I think education sector it was kind of good itself after that for a long time I worked in tourism again that was also good for and around like two or three projects in tourism so some of them are like really good one of them pretty hectic as well it all depends on the client and the project that you're in apart from that I think more than the working hours it's about the culture of your team as well

that determines how hectic will the work week be so it can be a 14 hour work but you can absolutely enjoy your work and the next day you are like rejuvenated to start the work again so it can be like that probably it can be a data project and but next day you do not want to wake up and start your laptop and I think all depends on the team that you're working with your immediate colleagues and the client that you're working for so in that way yes you can expect definitely more hours compared to say a typical other roles uh investment banking consulting these are like typically I'm known to have long working hours you can expect that but yeah depends on the project got it and does it also differ from company to company because I'm only asking because of

a recent news about um I'm sure you heard yeah about the person that took their life um we don't know yet I think why that happened but yeah so does it it does it also just depend from company to company or is it mostly just a overall broad management consultant thing where you can expect to work these hours and we don't have to dwell too much on that yeah out of curiosity yeah I think it does to to an extent it does so the top three firms that if you look at them uh I think the expectation is also based again on if you come back to competition part of it when you're in the top three firms the kind of expectation that the client has probably from the firm as well is different the kind of projects that they engage in if it's a due diligence project especially in say

in M&A private equity due diligence projects if you can expect long working hours there uh some maybe implementation project you can expect the hours that you have to give will probably be different uh in a core strategy project I mean it can be a balance it can be a mix of both as well so you can expect again it depends on those firms as well it depends definitely on the project that you're working in but yeah to an extent because of the top firms also have this upper out policy that they call that either you get promoted in two or three years else you will be asked you will kindly ask to leave because probably you're not useful to the firm and because of that competitive nature people try to put in that extra amount of effort and then kind of like

14 hours becomes the norm that if you're not putting in 14 hours you are falling behind so that kind of becomes the norm whereas probably in a say a different firm if you're putting in 14 hours then you are already ahead of the growth so 14 hours is norm in some place and 14 hours is ahead of average so it can happen yeah this is the first time hearing of um up or out and yeah it does not sound like uh like a world culture that's very conducive to um I guess it's actually worth having to say if I may say that you know but that's very interesting so you're doing that you're in the grind you're just you know pumping those hours out and at some point you decide to start helping other people by way of um making content on instagram around preparation strategies for the cat um and everything after so talk us through how that

happened um because I know you have just for context you I know you have like a really big user base now viewer base I should say um that rely on you and that you know are now used to your good quality of content so how did that come to happen okay so that started kind of uh as a hobby I would say uh the first time that I posted I think on instagram happened while I was in B school itself I think that's the first time I made the first post and it was just like a hobby I knew certain quant tricks and new certain things in mathematics that probably other people did not know and I wanted to put that out certain tricks for cat ass billions and I just started putting it out and I realized probably after a couple of months that problem exists at a higher level people do

not want to go into that specific but people want to understand what exactly is ambient at that level what how to prepare for cat that uh kind of problem exists so took my content to that level of uh probably you can say a level above that uh and again that was also continuing as a hobby itself for a couple of months again for a couple of years I would say that's uh stayed as an hobby and uh kind of uh for I think three years I was not like very frequent in posting as well it was very inconsistent I was never taking it as something seriously to be considered and I think it was in February or March of 2023 that I realized that probably there is a lot of potential here there's a lot of potential in distribution in creating your own personal brand that's why you will see a lot of entrepreneurs coming to quantum creation a lot of people now

with good professional credibility starting their content creation journey so this is the time when I also became serious about it and I think from March of 2023 when I seriously started taking content creation and started thinking about the numbers and that's how it evolved and from March 2023 it's the most of the user base or the viewer base that I have that is from March of 2023 till today so it's probably you can say the entire content the three year was like just the foundation then entire thing has been built in less than a year so that that's how the journey has been so something that caught my attention was you saying that you realize just this past year in 23 that there was a potential uh as you said in that um it's not really a niche but let's just say

niche for for this context so um how do you think this content or this type of content that we've seen blow up a lot recently differs itself from the official coaching companies that exist you know like there used to be a time that I remember just I don't know if they still exist but obviously there's a lot of dedicated like um companies that will take all of your money and will claim to you know do everything else for you so do you think this um your expertise or uh past b-schoolers or graduated b-schoolers such as yours their expertise runs parallel to those companies or would you say it's more of like a supplemental material or would you say it's just a completely different um or new and irreplaceable type of guidance according to you.

It's like complimenting each other because of a particular reason that when someone knows about GATT they have to go for a coaching either you can do self preparation or you have to go for a coaching to study the subjects in particular but where I will come into the pictures uh just preparation like studying the topics is not enough you need to understand that there's a particular strategy that you need to follow so that you do not waste your time on your preparation you need to understand that how many mocks you should give what's the right strategy to analyze your mocks uh how should you start your preparation at a higher level so that is where I come in and definitely a lot of people again who do not know about MBA what exactly is the career path they

can follow after MBA what is GATT exam so those are the gaps that existed coaching happens after you know everything that okay MBA is the right career path for me GATT is something that I have to give and that's when I will enroll for a coaching but before that to make you aware what exactly is MBA isn't the right career path for you what happens roles after MBA so there's a fight information gap over there so definitely that can be bridged and after that as well once you join a coaching there are certain things the teacher will teach you the particular subjects they will teach you the formula and everything but how many hours you should be giving in what are the mistakes that you should avoid especially for a coaching they will teach you everything right they will teach in suppose I take the example of verbal section say in GATT paper

they will teach you GATT they will teach you there are like five six different topics they will teach you but how much effort to put into each of them that is where I would come in because I have been through the process I know about it the mistakes that I had done during my preparation that wasted a lot of time so people can learn from that experience so that is when I come in so it's kind of like complement what coaching is already doing obviously I would not go into the coaching path that I will not teach you that specific problem solving or anything of that sort so coaching is important either you can be self doing self preparation or join a coaching that's up to you on how you decide to prepare but I exist at a very different dimension as well so

makes sense what you're describing is that there's almost like a funnel in which you're the top part as well as the bottom part and some middle part but most of the middle part is in fact that dedicated very specific drill-down coaching about all the various stuff that makes a lot of sense so now then jumping forward here so when you say in terms of focusing on numbers is the specific term you use which was which I thought was very interesting how did you optimize for that just this so starting this past year you're like I have a platform well you didn't actually have a platform because you were still building that but you're like I know my intent I know what I want to talk about I know my niche now how did you go about you know getting the numbers that

not to just reduce content to numbers but we know that it can be important if not the most important metric there so yeah how did you go about optimizing for that what was your process like numbers definitely the followers that you see on the page definitely is important but also in content creation you will see a lot of people with even 1 million 2 million followers that probably people do not know what they exist for a very different niche so what is also one is when I say numbers it's also about the community that I build and it's not necessarily only the follower base so that's one clarity and how I went about it is when I say I became serious about it about content creation so what I was doing before that was just putting out content whatever I knew

I was just speaking about it there was no art or science behind it once I became serious that's when I realized that there's a lot to learn often what happens on Instagram or YouTube especially when people start the thing that I've been using the content I've been watching a lot of content so I can just start making content and people will watch that but it doesn't happen there especially when people come with good academic pedigree or especially after MB I could say people think that oh I know about just so I will say that okay you when you start becoming serious especially when people come with some academic pedigree especially MBA and they are into say marketing or anything they think that because they understand marketing they can reach the audience

they can do this thing as well but the thing is you have to learn it here as well you have to pick up the patterns obviously there's no goals for content creation but what you have to do you have to see people who have become successful you have to pick up those patterns why they became successful and it can be very simple things like the art of storytelling I did not know this and in no way like as an engineer or with MBA I no one taught me storytelling for example but it's important how you start your video how you end your video how you create that and how you build that in time the rate of in the video those are things that definitely are important to get those numbers the views and to reach to broader audience just because you make valuable content just because

you have the knowledge doesn't mean that your content will reach people so there's definitely a lot of things to learn so I think that is what happened when I became serious about it I started picking up patterns from other successful content creators I realized what they are doing good how they are crafting their story and started incorporating that in my content as well and obviously after that as I always tell people is initially when you strive for perfection it never happens so I just kept executing it even today I do not know which reel will go vital which video will go vital or which video will have the views but okay there is an art that okay if I stick to these things probably there's a potential in that it can work it cannot work but the

probability of working out definitely has increased and that's why you see that some of the videos do click the probability of that video clicking is much higher because I am fine I am attaching a science to it as well so that's about yeah that that makes a lot of sense so and I know that so at least for me I know I found you on Instagram or I should say I found you when as I was sharing before we started recording here just this past week I get a DM from one of my group chats on Instagram and lo and behold it's it's an and I'm like guys this is this is my friend from school and it was obviously it was I honestly don't even remember what the video was about but clearly it was good enough for it to organically get forwarded to a group chat that I was in which I just thought

was just the most amazing thing in the world so what so is it am I good to assume that you started out with Instagram and then did you you're not doing as much stuff on YouTube or is that not right apparently I am so I signed on on Instagram because it's easier to create short form content but yes now YouTube also happened it's a similar process it's just that YouTube is a different kind of a platform the videos that you put in it's like a 10 minute video that you have to put in so there's more effort creating the video but it's also important especially if you are seriously considering content creation you have to build both it's like very important on YouTube you build a very loyal customer base on Instagram people won't remember your face honestly if you're just if you even if you are at 1 million on Instagram

because it's it's a different algorithm people are scrolling and watching your face they might forget YouTube people are searching for YouTube you build a very loyal community and on Instagram you create a buzz so those are two different platforms and both are very important to work on simultaneously on both if you are seriously considering content creation that's so interesting what you said about people forgetting faces on Instagram but that makes a lot of sense because yeah you're just if you're just all you're doing is swiping up you'll see thousands of faces every day who why would you remember one the intent is not it's all about the intent like you do not intend to watch you're never intended to watch my video on Instagram but on YouTube if you're searching

for something it's a search base algorithm you intended to watch my similar type of content or sometimes even you searched using my name so the intent is very different in both the platforms and what does a monetization look like on Instagram is that something that you've dabbled with already or is that something down the road or just out of curiosity is you monetization currently mostly on Instagram happens through brand details and brand sponsorships okay so it's not like you do where they pay you directly for being a creator based on addressing you okay no that's not they have a subscription model but some creators use it some creators have still are still not using it so it depends on whether you want to take it but the bulk of the money comes

from brand sponsorships or maybe you have developed some course or something for your audience now you build an audience you develop a course for them and that's how you start earning money so owning a distribution as I say is like very important you get to a lot of stuff once you have that distribution but yeah primarily it's the brand sponsorships or your courses or products that you send got it and I know you have a pretty wide subscription channel sorry what is it called it's called a broadcast channel on Instagram yeah is that is that what you're not a channel is free no broadcast channel is free there's another thing which is subscriptions where people have to pay to watch your exclusive content so some creators use it it's not I think open for all

I think some Indian creators or maybe the US it has been open it's not I don't give it for all as well but that is also something not all creators are going for because if you create exclusive content that limits the reach and bulk of your money comes from brand sponsorship so more focus is on increasing your engagement with your follower base rather than creating exclusive content for some of them in in terms of your Instagram journey has it happened that you're currently affiliated with a brand sponsor or is that something that's still down down the road for you no definitely there are a couple of brands that I work with I have no idea yeah definitely it has to happen like in content creation definitely there is money to make in content creation as well it's not that the road is up there people are making some really good

amount as well in content creation so but all it depends on the individual but it's not a fee you do not need to be affiliated to any one particular brand the brands will reach out to you automatically and you just charge whatever you want so that's how it works but again after that as well there's a especially for educational creators like us it's uh the road is not so easy because there are a lot of due diligence that has to go into the process especially because we want to build up the credibility that is much more important so suppose uh in my case I would take my examples any cat coaching comes to promote their product uh or promote their coaching in my on my page what I have to do is I have to first ask what was the result that you had you have to show your previous year results you

have to show who is your faculty you have to show what is the feedback of your current students and past students if that was not the case probably there are like more than hundreds of cat coaching that exists today I can literally go and sponsor any of them and they do email and say to put out a DM to me uh there might be like more than 50 cat coaching have reached out but I cannot work with all of them I can probably work with uh say five six maximum ten which I think is credible have been able to give me all the data that I requested for and I can trust them so in that way if you think that any creator who wants to work with 50 plus or 100 plus brands they can definitely do it and they can earn a lot as well but I don't think that's a good strategy uh in the long term

in the short term it's much better to build your base only on brands that can give you all the data that you have requested for so that's probably my biggest sounds like there's a play of um ethics here like are you comfortable attaching your name with something that you don't trust fully I think that's really the question that you're exactly it's like kind of a business kind of a thing as well I always remember this one story by Naran Nauti where he did not pay a bribe for importing certain stuff and uh he said that I could close that business but I won't be the bribe it was kind of ethical at that point of time but his logic was if I pay the bribe today I have to always pay it and the thing happened that now whenever his uh things were coming whenever his things were

imported the custom officer knew that this guy will not uh will not be paying the bribe we have to go to the court with this guy so it's better to just leave it okay so it's similar way here as well it's not only about ethics but if I think about it in the long term uh people will probably trust me more I can build a better community so the same brands who I'm working with probably those 10 brands will give me more money that I could have potentially earned for 50 or promoting hundreds of brands so it's kind of a business fundamental as well that is uh exist here very interesting um I want to take some time to talk about tools so when I say tools I I'm referring to both the um the tools or any tools that you use for coming up with new ideas or existing ideas I

guess for content as well as tools for then actually going ahead and editing the videos itself because I can remember one um video that I saw on your feed while scrolling that it had like a really cool phone turning around effect like it was something linked in or something was open on a phone and it was like revolving around and there was like confetti around it it was just it looked really well done and it felt like a certain at least a good amount of time had gone into building that so I'm just curious to yeah so as to tools on both sides of the spectrum that you use for both coming up with ideas as well as editing your content so the thing is that I cannot take credit for that because there's an editor doing it for me so there's a there's a team behind this as well

when I started yes there was this scandal there is film order kind of editors that you use but uh once you scale a bit you do not want to spend a lot of time on editing you want to spend time on content or thinking about what matters the most so that's why obviously you outsource it to a editor and so that's why I had nothing much to add over here and in terms of tools starting up uh I think in terms of research uh researching for the content it's uh more around the fact that I have been through the process I know it in and out so I can see a significant amount of there can be a lot of creators who will enter the nbs space just seeing the potential that there will be a lot of creators will enter this space but the thing will be that to get that community

thing established that community because you have been through the process I can create much many more videos because I've seen the process and I do not need to do so I do not write a script as well for my video especially when it's related really related to cat or MBA I because it's it's pretty simple for me if you ask me to say create content or something say coding where I have absolutely no knowledge I have to research a lot I have to prepare a script I have to talk about it because I cannot but if you have to talk to me about cat I can like literally keep speaking all day about the cat exam I can literally keep speaking all day about the MBA what happens in MBA roles after MBA everything so I think that's a competitive advantage that I have uh definitely

very important for anyone thinking about starting content creation as try to think about that competitive advantage because it's not just 10 or 50 or 100 videos that you have to create 500 000 videos so you have to be in that niche where you can keep thinking about content where you can keep adding value without having to rely on external tools or external research so that's one important thing that everyone should have in mind so I think it more comes from my experience rather than any other yeah that that makes sense um and then do you have a say at all in the like video editing process so I'm just curious because you said you outsource that are you still the creative head or is that also outsourced elsewhere because I think that's something that

I will struggle with knowing that those effects and such exist um so yeah just how do you navigate that yeah so there uh as I said when I became serious that is about picking up patterns that is when you analyze different content creators you don't need to necessarily know how to do it how to put that effect but you should be able to understand as a viewer or someone trying to pick up patterns what is working for the audience so that is something that I think I can do that I can pick up patterns from other content creators and I can tell my editors that this is the kind of effect that I can add over that you can add over here so yes that is something I kind of still do but mostly once you train the same uh editor when you're working with the same editor they kind of

know that okay this is the kind of video that is expected so it becomes easy for me as well right then that that's not what I'm saying you're doing it completely exactly like there's a complete process established I'm also a big fan of establishing processes so I'll upload a video the it will just go to a particular drive the editor will pick it up she would know uh if there's any specific thing that I want I would tell him before that as well so he would just complete the video put it on the drive back I would just do a quick QC of the video do a quick quality check and then revert to him and after all the changes he will upload on the same drive there's a graphic designer as well who will upload all the graphics related to it whether it's a thumbnail or a real cover so

they will upload their thumbnail or their video yeah so they will upload it though on the same drive there's a another writer who would write the caption or sometimes a caption author video description then an SEO uh whatever is to be done there'd be a person who would give me that so I'll just be someone who will uh stick uh all of these things together at the end uh that is one thing and what a lot of content creators do as well is they outsource content research and content writing as well but that is something I'm not a big fan of because I think that that is one area I can add the most value and probably there's if someone has not gone through the process they will not be able to replicate what I can add so that is still something I do I completely spend my time content research

and content writing awesome yeah it does sound like you have a you've curated for yourself uh like a really well-oiled machine here that that you know seems to be working really well for you and I'm very glad um that that's happening on that vein um where do you see yourself do you set goals for yourself in terms of I want to hit this number of average views per video or this number of followers or subscribers in one year two year five years or do you or is it a different approach just when it comes to planning for I guess let's say let's just in year and long term for now do you have um any goals in mind about specifically things you want to reach or just trying to help people and do the best job you can with your content and what you say and how you say it and you know yeah really just help people out there the thing is one underlying

motivation that all content creators I think should have so that they can be consistent is helping people that is what genuinely gives me the kick if someone uh gives me a message that okay this video really helped me I could crack that because if you I could get this internship because if you that is one thing that definitely motivates gives the kick apart from that I would say in terms of numbers of followers and subscribers there's no goal that I set in uh it's just that if I have created a video at the next video I will try to do a little better something more in editing something more in terms of the book that I want to add in the video and try to like surpass the best real that I have created that's I guess the only uh motivation or that that's the

only goal that I set for myself every video I want to like surpass something no if you keep thinking about the total followers it's something which is ultimately you are dependent on some algorithm on the platforms algorithm so there's no uh much thought about it it's it's no use giving so much thought around it it's just that how can you make the next video better and probably you already know I've been a big fan of mst oni since my uh childhood so as you always say yeah actually before that thing so as you always say there's there's no nothing like thinking about reading the final or anything it's just that the next match I want to do better than the previous one whatever if the feeling was not good I would just want to improve on it it's a similar approach

get better at each video and the platform's algorithm is it can be a bit erratic as well you do not have control over it so let the platform do its job exactly you can try to improve awesome well um thank you so much Anand for taking the time today and walking us through your journey and for in terms showing us what lies ahead um I definitely didn't think this is how we would be speaking after almost 10 years exactly but but but it really does feel like um nothing's changed you know it just feels like this is exactly how it's it's really always been and big big thank you to you for still being um just as awesome as I remember you always were and for helping so many people out there with your content and I'm going to obviously link all of your um places to find

you on the show note captions or wherever so that anybody interested can navigate to yours but yeah that's that's pretty much all I wanted to cover did you did you want to help close this out here pretty much to add but pleasure pleasure to talk to you definitely she's very good catching up with an old-time friend and thank you for having me here I'm pretty sure someone who wants to go for MPA or maybe wants to start content creation journey well at least get something out of this podcast so that's about it and hopefully we keep doing this more and more and more often and keep catching up more often sounds good that brings us to the end of the episode I am extremely grateful for every single listener especially if you made it to this point I hope this discussion was helpful and I will be leaving

links to Anand's channel in the show notes captions if you're interested in checking out his content last but not least I hope this and future episodes will inspire you to take action towards following your dreams because the lot can change once you decide to ready set two