How To ACE Digital Marketing for Businesses (Strategy + Execution) - w/ Emma

In this episode, featured not-expert is Emma Jackson. Emma is the creative director at The Idea Farm - https://www.youtube.com/@thejourney-tif, which is a marketing consultancy with over 50 years of history that seeks to help businesses crack the code of digital marketing in today's privacy-first world.

Resources:https://www.theideafarm.net/aboutTimestamps:00:00 Introduction + Background02:32 Digital Marketing and Idea Farm05:41 Evolution of Digital Marketing Landscape: 2019 vs 202507:57 "Ask app not to track" WRECKED digital marketing10:09 Framework: Visual - Copy - Offer12:37 Tailoring Marketing Approaches for Different Businesses16:06 The Importance of Authenticity in Marketing18:45 When a dentist's selfies BEAT professional video content21:25 Tracking client lists and noting WHAT worked historically24:26 How to get started with a digital marketing company27:56 The Importance of Local Presence in Marketing31:13 This popular marketing strategy does NOT work32:53 Don't be at the mercy of social media algorithms - podcast growth tips37:03 Understanding Algorithms and Engagement39:17 Tool: ALWAYS use new features of various social media sites to ride the wave42:16 Leveraging Cultural Nuances in Marketing43:58 Marketing in-person events47:23 Combining Online and Offline Strategies49:07 When are paid ads ALWAYS better than organic growth?52:25 Challenges with Client Expectations54:22 Outro + Gratitude