How To ACE Digital Marketing for Businesses (Strategy + Execution) - w/ Emma

It's significant enough that it has absolutely destroyed traditional advertising you can see. That's the biggest thing that's changed, whether it's organic or paid. You have to be authentic and really connect with your customers.

You're saying once they leave, I don't have access to any of that data. You're just not getting as many views as you've used to on your stuff. You're not crazy. That's because Instagram's algorithm has changed.

What's one popular marketing strategy that everybody thinks works really well but actually has come directly from our meta reps. Work with is saves, shares, and then comments. They have a high work. What frameworks you follow in trying to put forward the best ad copy?

You can target by zip codes. We have clients that we're running ads in Spanish and English. And then the Spanish neighborhoods are getting Spanish ads. The English neighborhoods are getting

English. We can go down to if you're married, if you have kids. I think it's just a great way to just use science on people. I know that sounds kind of twisted. Because the algorithm itself,