Episode 42

How To ACE Digital Marketing for Businesses (Strategy + Execution) - w/ Emma

Jan 15, 202500:55:43Audio-first conversation
How To ACE Digital Marketing for Businesses (Strategy + Execution) - w/ Emma cover art

Emma is the creative director at The Idea Farm - which is a marketing consultancy with over 50 years of history that seeks to help businesses crack the code of digital marketing in today's privacy-first world.

Who this is for

  • You want to make the thing real enough that strangers can see it, use it, or buy it.
  • You would rather hear Emma's version while the mess is still fresh than get another polished hindsight sermon.

Key takeaways

  • ACE Digital Marketing for Businesses (Strategy + Execution) - w/ Emma

Fast scan timestamps

00:00Introduction + Background
02:32Digital Marketing and Idea Farm
05:41Evolution of Digital Marketing Landscape: 2019 vs 2025
07:57"Ask app not to track" WRECKED digital marketing
10:09Framework: Visual - Copy - Offer
12:37Tailoring Marketing Approaches for Different Businesses

Show notes

Emma is the creative director at The Idea Farm - which is a marketing consultancy with over 50 years of history that seeks to help businesses crack the code of digital marketing in today's privacy-first world.

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