Episode 58
How To Start & Scale An IRL-Meetup App (Approachable) - w/ Matt

Matt Williams built Approachable, an app for finding friends to explore your city with, at a moment when adult loneliness keeps getting worse. He talks about the build process, why he refused to hire US engineers for early-stage development, how he made $18K from a launch party, and what user behavior data taught him about social products in the real world.
Who this is for
- You want to make the thing real enough that strangers can see it, use it, or buy it.
- You would rather hear Matt's version while the mess is still fresh than get another polished hindsight sermon.
Key takeaways
- Start & Scale An IRL-Meetup App (Approachable) - w/ Matt
- Why did Matt build Approachable
- Build process for the app
- “Do not hire US Engineers to build your apps”
- He talks about the build process, why he refused to hire US engineers for early-stage development, how he made $18K from a launch party, and what user behavior data taught him about social products in the real world.
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Show notes
Matt Williams built Approachable, an app for finding friends to explore your city with, at a moment when adult loneliness keeps getting worse. He talks about the build process, why he refused to hire US engineers for early-stage development, how he made $18K from a launch party, and what user behavior data taught him about social products in the real world.
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Same mess. Different guest. Pick the next conversation that feels closest to your real life.
