Episode 58

How To Start & Scale An IRL-Meetup App (Approachable) - w/ Matt

Apr 23, 202500:44:51Audio-first conversation
How To Start & Scale An IRL-Meetup App (Approachable) - w/ Matt cover art

Matt Williams built Approachable, an app for finding friends to explore your city with, at a moment when adult loneliness keeps getting worse. He talks about the build process, why he refused to hire US engineers for early-stage development, how he made $18K from a launch party, and what user behavior data taught him about social products in the real world.

Who this is for

  • You want to make the thing real enough that strangers can see it, use it, or buy it.
  • You would rather hear Matt's version while the mess is still fresh than get another polished hindsight sermon.

Key takeaways

  • Start & Scale An IRL-Meetup App (Approachable) - w/ Matt
  • Why did Matt build Approachable
  • Build process for the app
  • “Do not hire US Engineers to build your apps”
  • He talks about the build process, why he refused to hire US engineers for early-stage development, how he made $18K from a launch party, and what user behavior data taught him about social products in the real world.

Fast scan timestamps

00:00Intro + background
02:34Why did Matt build Approachable
05:18On pivoting away from the original AR platform idea
08:24If decent alternatives exist, should founders not build?
11:07Build process for the app
14:09“Do not hire US Engineers to build your apps”

Show notes

Matt Williams built Approachable, an app for finding friends to explore your city with, at a moment when adult loneliness keeps getting worse. He talks about the build process, why he refused to hire US engineers for early-stage development, how he made $18K from a launch party, and what user behavior data taught him about social products in the real world.

More in Build + Sell

Same mess. Different guest. Pick the next conversation that feels closest to your real life.