Episode 88
How to Plan a Sold-Out Fundraising Event (Step-by-Step) - w/ Roger

If you think running a nonprofit fundraising event is just about booking a venue, finding a caterer, and collecting auction items, you’re in for a rude awakening. The landscape has shifted beneath our feet.
Who this is for
- You are trying to start something that still feels a little awkward and expensive.
- You would rather hear Roger's version while the mess is still fresh than get another polished hindsight sermon.
Key takeaways
- Plan a Sold-Out Fundraising Event (Step-by-Step) - w/ Roger
- Hybrid Reality: The "Gala" isn't dead, but it looks different. Learn how to balance in-person energy with digital reach.
- fascinating considerations that go into this with probably the most incredible one being how to tastefully marry...
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Hello and welcome back to the Ready Set Do podcast. Today I'm sitting down with Roger Devin, marketing director at school auction.net to explore a world that I honestly knew very little about until this
knew very little about until this episode, grassroots funding. Today we're talking about how Roger integrated tech to help manage fundraising focused volunteer events and all the fascinating considerations that go into
fascinating considerations that go into this with probably the most incredible one being how to tastefully marry technology and showbase to squeeze out ego-driven donations. Roger also walks
ego-driven donations. Roger also walks us through how this industry survived and changed because of the pandemic. And we even take a fascinating detour into the potential death of the
detour into the potential death of the Google search in 2025 and how AI is disrupting even this space. Find a bunch of old people with really fat wallets and ask them for money right
Show notes
If you think running a nonprofit fundraising event is just about booking a venue, finding a caterer, and collecting auction items, you’re in for a rude awakening. The landscape has shifted beneath our feet. The days of relying on the same 200 people in a ballroom with paper bid sheets are fading fast, and organizations that refuse to adapt are seeing their revenue plateau. In this episode, I sat down with Roger Devine , the Chief Marketer at .
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Same mess. Different guest. Pick the next conversation that feels closest to your real life.
