Episode 86
How to Grow from 0 to 100k Followers on LinkedIn (Step-by-Step) - w/ Sai & Sohan
Are you afraid to hit "post" on LinkedIn? Do you worry that your employer might judge you, or that you don't have anything valuable to say?
First moves to steal
- Grow from 0 to 100k Followers on LinkedIn (Step-by-Step) - w/ Sai & Sohan
- "Cold Start" Problem: How to write your first post when you have zero audience.
- Corporate Trap: How to handle employer perceptions and "moonlighting" concerns.
- Strategy: How to build a content process so you never run out of ideas.
- Blueprint: Building a Sustainable Content Strategy
- If you want to unlock the power of personal branding in 2025, this conversation is your blueprint.
- hours 5 7 10 or one depending on how many post I have how fast I write how many post I have how fast I write and then I...
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Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
My mom and a couple of friends we were having lunch in the food court. Suddenly there is this girl who comes up to me there is this girl who comes up to me and she's like hey are you so
and she's like hey are you so she's like the content that you're sharing is helping me and my friends look for a job right now. I sit for 3 look for a job right now. I sit for 3 hours 5 7 10 or one depending on
hours 5 7 10 or one depending on how many post I have how fast I write how many post I have how fast I write and then I schedule post for next 7 days. >> One thing that really prevents them from
>> One thing that really prevents them from embarking on their contentation journeys is just how it will be perceived by their employers. Did you all ever worry about that? If you are getting
worry about that? If you are getting negative comments or hate comments that means you're growing. >> I'm Naman Pande. This is the Ready Set >> I'm Naman Pande. This is the Ready Set to Podcast and in this episode my guests
Show notes
Are you afraid to hit "post" on LinkedIn? Do you worry that your employer might judge you, or that you don't have anything valuable to say?
In this episode, we sit down with two of the biggest Indian Study Abroad creators on LinkedIn: Sohan Sethi and Sai Kumar Bysani. These two haven't just built followers; they’ve built empires, careers, and life-changing opportunities solely through the power of writing online.
We deep dive into their exact journey—from zero followers to becoming the go-to voices in the Study Abroad niche. We cover the "scary" stuff: dealing with hate comments, navigating corporate policies while building a personal brand, and the transition they are now making from text-based LinkedIn posts to visual storytelling on Instagram.
If you want to unlock the power of personal branding in 2025, this conversation is your blueprint.
The "Cold Start" Problem: How to write your first post when you have zero audience.
LinkedIn vs. Reality: How writing online creates offline opportunities (jobs, speaking gigs, and income).
The Corporate Trap: How to handle employer perceptions and "moonlighting" concerns.
The Strategy: How to build a content process so you never run out of ideas.
The Pivot: Why top LinkedIn creators are now aggressively moving to Instagram.
00:00 - Intro: Meeting the Giants of LinkedIn02:20 - Why Start? The Hidden Motivations Behind Content Creation05:17 - Going Viral: How Community Engagement Changes the Game08:01 - "Will I Get Fired?" Navigating Employer & Corporate Concerns11:12 - The ROI of Writing: Real World Value of Content14:14 - The Blueprint: Building a Sustainable Content Strategy16:09 - Life-Changing Rewards: What Happens When You Commit?19:09 - Skill Stacking: How Content Makes You Better at Your Job21:39 - Scaling Up: The Importance of Delegation & Teams29:07 - Process Deep Dive: How Sohan & Sai Actually Write31:23 - Data-Driven: Analyzing Audience Engagement & Trends32:46 - The Dark Side: Dealing with Hate Comments & Trolls36:22 - The Creator Journey: Highs, Lows, and Burnout38:27 - The Pivot: Expanding from LinkedIn to Instagram Reels43:27 - Overcoming the "Cringe" Factor & Other Challenges46:40 - The Secret Sauce: Consistency & Relatability52:29 - Final Advice for Aspiring Creators
Follow Sohan Sethi:
LinkedIn: https://www.linkedin.com/in/sohansethi/
Instagram: https://www.instagram.com/sohansethi/
Follow Sai Kumar Bysani:
LinkedIn: https://www.linkedin.com/in/saibysani18/
Instagram: https://www.instagram.com/datawithsai/
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