How To Start & Scale An IRL-Meetup App (Approachable) - w/ Matt transcript

"The want trans to do this other in-wake list as nothing to do with one more interview, right?" "Yeah, that's right. What's up if you have dropped somebody like that?" "Then first thing to say, people are more selective in who they will be the way offline, if you give them more information." "But the less they know, the less they know." I'm Laman Pandey, and in this episode, featured not expert is Matt Belluth. Mark is the co-founder of the approachable app, which helps people find friends to explore this city or go to events with in a day and age where adults are loonier than ever in America.

"And it was pretty much out of pocket, it was like $2,000. But look at what you need to do." "I'm tired of the rest. I'm like, oh, this is what's up for me, call us, right?" "I feel like the journey of which you would be there for you to think about, and just see, school's going and then just straight up it." "Yeah, and I see one guy, I went and I saw you in a video video, like if it was you and me, I wonder if that was the event." "And he's like, he is like, come here at this, dude." "And I was like, yeah, I do. He was like that."

"You know, to what degree of visibility do you have on user behavior on?" "This is an episode of what other kind of data has the 10 minutes we will see." In line with that theme of learning from somebody just two steps ahead and serve an expert, my goal is to spotlight the good, the bad and the ugly of what goes into building and scaling a social in-person app. "We are making these games as animals without yet, which I'm going to talk about right now."

"But it is so interesting to see, I wouldn't be caught for that." "This is the Ready Set Do podcast and subscribe for weekly episodes featuring not experts and daily clips from those episodes." "And now without any further ado, here's Matt." "Welcome to the Ready Set Do podcast, where we learn from journeys of not experts who are just two steps ahead of us." "Matt, welcome. Thanks so much for joining us here today on this Saturday." "Yeah, it's probably."

"So, it's hard to dig into all of the amazing work that we've done with approachable." "Just to, you know, I guess, just talk on text for the listeners." "I've been using the app for over a year now, I would say." "And like I've been able to get to a lot of really cool experiences, a lot of really nice meetings." "I've met a lot of friends that I would not have otherwise if it wasn't for approachable." "But having said that, I kind of want to get your perspective on exactly what approachable is to you. I can go out and go out there and build it." "And, you know, why do you build it?" "So, I say like what approachable is right now." "It's very different than what we set out for to be."

"So, today, we've been taking a platform for solo attendees." "Right, and so everything we're doing now is trying to align more towards that." "So, right now, it's a user of everyone around." "Right, they're kind of getting this like, almost like phantoms of what we thought we were when we first started." "And we're kind of like now conditioning to the reality of what we will be moving forward." "It's kind of like, I always say it's like the social ticket master."

"Right, and so it's anytime that you want to go to an event, experience like a concert festival sport." "Anything, right?" "That's what we did." "And, you're not even going to go with your new internet on your website." "It's just going to be wonderful by yourself." "They say, "Just buy it through us and we'll carry you to go with what we can partner with." "That's very different than what we thought we were involved." "So, yeah, I'm sure this will explode that year." "You launched what goes through at the time."

"Yeah, so, the first thing I'll give you is that this is that game." "It's actually back in, I want to say, like early 2021." "Okay, so it's still going with time switch." "Yeah, it's a lot of times." "Yeah, and I had just moved to Chicago at times." "And I didn't talk with you." "Right, like, I had no family friends." "Yeah, I was thinking like this." "And I moved here on Halloween." "And I remember, like, going to my new apartment."

"And seeing everyone, like, going out, like, wow, like, I want to, like, I'm here to talk about that." "Well, and I was kind of embarrassed to, like, walk on a pro-people." "Yeah, you know, I was like, you know." "And I was like, I should've gone off, like, some fun places, you know?" "And I was like, I know that there has to be, like, other people, like, here." "Like, where I'm, like, me, I thought it's not gonna depend on that."

"But also me, I feel like, around my political, like, oh, yeah, I'm gonna pass them." "Like, can't, like, go the gas and everything." "Like, oh, yeah, absolutely." "But that, like, breaking that ice was very scary to me at the time." "And the pro-people was going to be, was, it was like, you know, the kind of let's, you know, like, who was literally approachable around you, right?" "And for what things, right?" "You couldn't say that you were better than it showed you." "So it was very nice."

"Like, it brought to show you people that are, like, staying, you know, five miles away from you." "Right, yeah, it's a hard job." "And so if I was, like, yeah, so it's like, you know, about, so I'm, you know, walking through my building right now, right?" "And I can see, like, oh, like, this person, like, they are approachable for, like, these things right now." "And so we had all these awesome, like, oh, well, that's, that person's, like, we're going to be an AR platform, right?"

"So, yeah, and so if you're building off what they are, and you're walking right off, you know, get all that person, like, oh, they're looking for this right now, right?" "And because I fit one introvert in right figure yet, they had set, right, like, personally, I can see they're famous." "But if I didn't fit their criteria for who they're approachable for, right, that's not for that particular name, they might just not go approachable at all." "Right, they were there to write out what it is." "And so, that will be much more idea." "And so, okay, very grandiose, right, AR not there." "Yeah, there's a lot going on."

"Yeah, you know, and for, like, people aren't, like, at the time it's okay, what if we were to do that today?" "We had to have phones out right here, trying this little bit." "That, like, that doesn't seem very intuitive, we aren't going to do that." "Well, so if you have somebody to see, like, that, you know, it's worth it." "It's like, you know, it's worth it, you know, it's worth it." "Yeah, yeah, yeah, it's recording?" "Yeah, you know, it's like, oh, it'll be weird."

"And so, okay, well, this tech really doesn't have a place until, like, it's really lovely in my face." "It's like, you're at your glass, and it's so rude, right?" "And so, uh, we're thinking, okay, well, then, if that's where we want it, we think it's to go." "Right, what does that love like today?" "You know, and so, it makes sense to have an awkward fact." "Okay, what if it's, like, real time and nots, right?" "And so, maybe, if not, reasonable to say, like, I'm going to scan it on and see what kind of profile you have in person." "But maybe, it is reasonable. That's one made post, right?" "For something in two days a sample." "Yeah, even today."

"On day one, we have our beta watching. Everything was only postable if it was happening that was 24 hours." "Yeah, I think that's actually pretty smart." "And I can see how you would do that given that you have started." "It was supposed to be, like, very instantaneous. Like, I want to do something, now, let's see what's going on." "And not something, like, you know, that's Saturday, it's down." "So, I guess from there, I'm sure you would have considered this."

"And I think a lot of people, when they're trying to start, you know, companies or businesses or whatever it is." "A major road, not they're running to, is this is already beta." "It's not always happens to others." "Not like there's various schedules and such." "But, for instance, I'm sure you know about the meetup, right?" "If you really boil it down, what do you describe?" "Not with the art stuff, that's this next end."

"But with the 24-hour stuff, if I were you, I would definitely really be walked out by the fact that meetup exists." "And that would just make me want to not take action." "You know, which is very relevant to the theme of the show." "This is all about doing. You just have to, like, do stuff." "So, how did you, like, navigate, what did you just not care about?" "Well, you just have to do something better than meetup." "What was, like, the mindset?"

"So, I think that on the surface, like, you know, you're looking at it, right?" "Without, I'm talking to it." "He would say, 'Oh, yeah, like, yeah, he just knows the same thing, right?" "But then, I think what a different city is is, when you're asking the person using me up, right?" "And it's a protocol. I mean, that's the word of the bulletin of this shine." "And it makes a sense." "So, like, for me, sample, right?"

"Well, I'm looking for the city. I would see things on Instagram." "My text, like, right?" "Oh, wow, I love a lot of problems. I mean, I want to go with that." "And so, I get what most people do, right?" "Okay, well, I think it's also, right?" "And so, I will, I'll go to the notes, right?" "Try and meet friends, and meet people, right?" "Like, choosing what we go about." "Yeah, using what we go about." "And then, while they're finding friends, we shall follow me again to the time." "You know, I saw this thing on Instagram, multiple people." "You know, I'm going to that thing, right?" "And, you know, it's not on Instagram." "Yeah, it's not on Instagram." "It's a whole thing, right?" "And it's like, wow." "Like, I'm only going to this meetup." "So, I want friends to do this other thing."

"Wait, it's nothing to do with what I'm going to meet up, right?" "Do you want to meet up?" "Then, we could be, like, doing all those events." "Well, meet up is for people who want to run and own communities, right?" "Well, second of that could be a mental situation." "That experience, right?" "And then, it's you are building a group in Chicago, right?" "And then, you can then, you know, post events to that group." "But, I don't want to own a group." "I just want to go and go do this and stuff."

"Yeah, I don't want to see, you know, like, go down to the lakefront." "Well, whatever it was, right?" "And, I don't know." "And then, there was no obstacle for that." "And so, I think that's where we started to find the little difference." "Right, people found that one wants to host or deny us a big community." "Based on what I wanted to do for that experience, look forward to something." "Yeah, so we started with that."

"Interesting, and then, I guess, so from here, and I know I'm going to, you know, go go down." "But coming back to you, when you said that when you shipped first, you were just looking at 24 hours a day." "Everything was in the first 24 hours." "So, I guess my question is, what was the build process like?" "First thing is, is that what's your first version of what you shipped?" "So, yeah, always working to tell us about the build process, what did your team at the time look like, did you have to learn?"

"After working and all that, how do you go about executing something like that?" "Yeah, it was tough." "I think, like, wasted a lot of time, and was a lot of my own money learning this process. Yeah." "As in, you were trying to teach yourself that I've been looking for." "No, actually. So, one thing that I always heard, right, was, if it could take more time and then ultimately cost you more, right?" "If you're trying to learn everything in my startup, right?"

"And I think it's, like, a track that a lot of the, like, elite founders, but most of all, honestly, we're, oh, like, I don't want to be able to read it, right?" "Well, like, if you're, will you get out of the thing, you know, what the time that you send, trying to learn and monitor that thing, it's time and wasted." "That's what they're supposed to spend building, actually, doing what's, like, what does that ask you?"

"So, fortunately, when I moved to Chicago, and other than I'm based out of school, trying to make friends, I moved into this, like, cold living community. It was my salute. Or basically, like, you tell the apartment, like, man, if it's like, hey, you know, at the time, I was like, seven, and I was like, what's happening? I worked with Ted, and I want to have roommates, you know, who are also contacted." "Oh, so they carry out people who are the same. So, like, how are you doing in the census?"

"Yeah, I've been stuck here, you know, with, like, total strangers. One of my roommates ended up being a premiere, right?" "And so, it was literally the day I was going in. And she's like, oh, can we help them in?" "I'm sure, you know, we're in the elevator going out there. It's my part, like, I have boxes." "And so, like, what do you do?" "Oh, you know, I was like, I don't know if I manage it, right?" "Oh, you know, I'm not a engineer. I like to build in, like, like, at the left, right?" "I was like, we saved it, you know, I thought, right?"

"So, anyway, fast forward to this day of every day, up to 10, and then we keep to help build the first version of it." "And so, that was false. But, like, super buggy, but things didn't work, right?" "And then, she, you know, has done a big thing, so I had to figure out how else I was going to bring it from that stage." "And so, I actually, I have a nice chance I never find an engineer's grade." "I ask people, like, for my job, something like me, like, we're pretty good.

Hey, like, are you going to sit and work in a startup? Like, can't pay you, but, you know, people don't know this thing." "Can you experience the people?" "Yeah, nah, nah, nah, nah." "And so, I ended up going to Upwork, right? Upwork in Harvard." "And so, I found such an area of school and work, right?" "And, uh, I paid, like, this, I learned very best that you were almost out of there, bootstrapping. Like, do not pay someone, like, engineer in the U.S. through that work."

"Because, you know, they're going to want, like, market rate, right? You cannot afford pocket, right?" "Well, especially with, yeah, labor arbitrage that comes from a global level supply of, you know, yeah, you have a question, right? Like, there's just no reason to not, uh, not to utilize off-shore resources for that type of thing. So, that's what you're going to do with that." "So, basically, yeah, and so, basically, this stupid guy, I found, like, he was fine, right?"

"Just going to go up there, bring you on a patch, uh, and we'll be on when to move, right? And, uh, I think I was paying, like, out of pocket." "So, like, it was, like, $2,000, like, like, every, I think it was, like, two weeks, or whatever." "Well, it was a lot of stuff. I was, like, burning out of my pocket." "Um, hey, this guy's dumb. And, and I didn't know him better at the time, like, oh, this is what's all that we call us, right? And so, he in the building are, like, the, like, the chat function for our app, right? Would we, um, somewhat use today?"

"But we'd, like, let's change a lot of that, 'cause it was kind of like, so, yeah, he pulled a little bit, right? Um, and so, uh, the problem you do with that, too, is, like, when you're paying people through upwork, right, they're going to finish that job for their dump, right?" "The problem of the startup is, when you're building things, you don't actually know how the leads to work for your users, and so, when in case it's almost never done, so you pay this person all this money, and they didn't, like, oh, people don't like this, now they're not buying this money to explain it, right? And so it's constant."

"So, I started trying to buy people who I could have, like, the eyes would be almost mean, but I'd, uh, rather than just be, like, kind of more, I would be a little deeper for you, like, sure." "And then, I thought about going to see what's in here, I found some grades in New York City, uh, I was paying $4,000 a month at one time, forcing me to work in full time, right?" "Yep, that makes sense." "And that was, that was a lot of dual, right, still though, I'm not on the high, so I had, I had, I had, you know, like, I couldn't, like, crypto, I thought, nah, so I'm, so, so everything, or I thought of things, um, and so it was just one day, but it was just the outside one person, but I'm getting it, so I'm done."

"Yeah, and I met with him every single night, didn't I? Um, because, yeah, now just, like, that was when he worked, right? Uh, can we get any thousand A.D.M. for him, like that?" "Well, that sounds like, I should be there, it would be around eleven to ten." "Okay, yeah, so kind of middle-ish off this one." "Yeah, so every night for, like, three, four months, leaving the sky, we'll have a day of midnight, and we're starting to come back, we'll have a testimony to each other, and that's all."

"And then, um, I end up, though, all through me, finding out who's our current Rui engineer right now, uh, and who lives in our period, and so, um, I found him, I don't understand, uh, something that I knew helps in, a group chat for us, accidentally, if anybody here, you know, that's what I'm doing, that's what we could get." "And this guy's holding it, like, I'm open to work, you know, but I'm based in Nigeria, and I was like, "Oh, okay, but let's see how it opens, yeah." "And he ended up being amazing."

"And so, uh, I'm starting to think, and so he really kind of became, it would be like that moment of our scene, really." "This is still a long time, yeah, he's got to be doing it." "But that sets out because, you know, you want to play long-term games for long-term people." "Yeah, as you were saying, if you have, like, there was churning every four months, like, you just have to come scratch because I'm just going to think, for you, I didn't use it to release and all the time." "Oh, yeah, I have a lot of stories, testing."

"Doctor, it's your problem." "Yeah, because I don't think, you know, like, a level of it from, or it could be that key." "That's not, that's not my job." "Dude, okay, yeah." "So, at which point, so obviously, you are a cut-off point for, you know, like, the build phase, so to speak, for the athlete. If you have something like that in mind, if these episodes, these features are presented in my app, that's it, I'm not spending a single more day.

I do, you know, polish it, because, you know, all these make things better, like, that's, that's how I feel when it comes to the UI in the US. There is no prevention, no pressure." "So, how did you go about the right sizing, the effort when it came to the developer, not closing off the developer?" "So, I said that I could help it." "It's never close out." "Right, like, we're taking things to you now." "And we said, like, that was enough for us to launch the data."

"Right, things don't work pretty, things don't work so well here, right?" "Did you have, like, a launch party?" "We did, yeah, we had 300 people come." "Well, yeah, so that sounds like an expensive affair also." "Yeah, I think it's money, actually." "Oh, so, yeah, so, you know, we're an event, it's a big platform." "Oh, so it's still nice." "Yeah, and so we ended up doing it as a young party." "Down, at, uh, late beer."

"And so, uh, we ended up, yeah, selling tickets for that great thing." "It was like, it seemed to be events, right, like, um, even when you, when you purchased a ticket, like, your ticket appeared on the portable app." "And so you had to have it on there." "It was, like, I'm, like, priestly with our, well, 3.7 houses." "And, yeah, this." "So, from this point, for you thinking about monetizing, yeah, or what was kind of your, like, vision?"

"I don't wanna say vision, 'cause it makes it sound like something 10 years ago." "I'm mostly talking about, yeah, what was the object, like, the next role for you, like, 'cause this would have been a goal, it's to go live." "Yeah, it's a big thing." "Now that you've shifted, what's next, or how are you pushing that?" "Yeah, I think that, uh, I think it's changed a lot, right, so, at that point in time, we, we, we found everything early on as well, like, can we get to the point that we show enough traction to raise a round of funding?" "Right, that was hard to think early on."

"And so, um, we've heard a lot of things that weren't true, uh, and things, a lot of, like, you appeared on BBC, and professionally, you came from other founders and times, um, and, like, TV shows." "Oh, they're like, 'That's how the founder did this stuff, right, and you found out that real quick is not true, it's live, right?" "Okay, so, we thought we heard talking, like, if you have a strong, kind of that strong team, and live product, you'll raise a free seat around, right?"

"And we're like, 'Alright, cool, alright, talking with us, right, it's no more good, right? Oh, you're everything works really right, okay.' "And, do you want to just be with your clothing, wearing your dress clothes?" "Uh, totally, mainly." "Yeah, I actually love clothing only going to events." "Like, from the technical events." "On events, um, I would, like, see, like, I would, like, be the best for them on a target."

"I would find them on LinkedIn, and I would see, 'Oh, they're going on a, they're going on a bit, this event, or something." "And I would go find them in there, you know, um, and I see one guy, I went, and..." "Oh, yeah, I saw him, you know, being here, I saw a beat of the, like, if it wasn't even an 8-pound mirror or something like that, I didn't saw him, I was going to be at a place, and I went there to see him." "And he's like, you just, like, come here to fix me?"

"And I was like, yeah, I did, he's like, like that, you know?" "And then, 'cause I was way too early at a time for your cape, a little bit of buns, 'cause I didn't know that buns, they're, like, about to be, like, different types of PCs straight." "They were, like, a series A, right?" I can't raise, precede, so I'll mix nice. But he gave me intro people who gave me as high enough introductions. I ended up giving to this program here. I go, basically, it was the first version of the program, where basically, they were fine, they sold regular robots. And so they basically cut with their face decks, and they gave us introductions to what everybody see that we needed really, very, very long to talk to, who they also were doing. So a lot of my thoughts, too. Yeah, it was very good. Yeah, a lot of our clickers came in for a minute.

More recently, than more collaborative. Like, yeah, go out from there. And then once you get connected with these people, you have this deck, I'm assuming. And do you present that, or is I'm just sharing that on her? Because I know that did sometimes video to confidential, right? Yeah, I'm not supposed to, just to have me push that, Well, for raising money, right? And your talk from PC, you just, like, they want to see it. [SPEAKING FOREIGN LANGUAGE] Actually, off course, we got it on the call itself. You don't really show that as much, right? Like, you try to kill it a little bit. And then you said, more quickly, and we're saying, But yeah, so like, try to go back back to what we're saying. So you bought this, like, the, you know, like, our goals were, right? So we launched the app, I'll put money, then we'll kick.

OK, well, then, like, let's get some user experience. Last time I didn't even want to say, we would already raise money, maybe have a bottle for sales. OK, well, like, we're gonna have some users now, that'll give, right? We had 1,000 users experience. OK, that's really good. Like, it's a beta for one. Something for that? No, it goes down to so again. Yeah, it goes down to so again. Media, [INAUDIBLE] And then, here's your business. OK, 2,000, 3,000, right? Oh, it's your only level. Like, once on, right? OK, 5,000, 6, 5,000. And it's like, people like, it goes still, too early. OK, man, this is great, right? We've had a month over month, right? About 40% more users every single month. We're actively used to that, right? We had a growing, right, on, out of the time of 19%. Mom, I'm like, what is that, like,

well, that's not enough, right, for bootstrap, like, you know, there's a lot of nights to be changed, right? And so then, I realized, I was like, you only have not done yet. He's like, we're capable each year, although we can, like, throw a whole crowd at it. I'll put you this one to make $0.00 a month. No, we can't beat the $8,000, right? At a launch party, we made, oh, like, I think, $18,000, $1,000, right? Like, we'll get to the sub-strach. We'll be next, of course, soon, right? And we won't even stop with that. And it was, like, those smaller songs. And so, for more reason, though, we switched to, like, OK, like, it's not, like, at this stage, right?

Like, we can focus on things that are going to drive a house. And so, like, four, it was, like, we can just, like, use it. Often in the night, you want to be pulled out of that way. And now, it's more about, like, OK, like, we had it out there, which we can't even blow in the credits. But all of a sudden, we'll be gone. Just, like, eight months. So now, we're actually on, asked, right now, like, our revenue required, when we currently, it's going to be over and up now.

So, you know, for this, this is how I count with you, right? We're going, so we're already doing 20, 12K, one for nothing Then we'll find some-- [INTERPOSING VOICES] What is the biggest-- So we switched, basically, from just doing, like, our whole events, right, what we're starting with, like, one of-- in wholesome, then, to instead, working with partners, right? And so, in between four, we're going to be taking platform, right, four, so we'll take a bunch of stuff. And so, now, we're going to ask them to say, hey, like, an independent user, hey, there's a market off here. People who want to go to events have no one go with. They're not on a commute right now, right? And so, then, right, it's not going to tell a few results. It's like, it's great. Like, what's going to come to tell themselves to get straight, but we can't.

I guess we're promising people what, but they can go get straight. So then, they have others. And then, as they're, you know, at the end of the event, right, after our people saw us. And we'll say, you know, in where it's been 12, 100% fee for this thing, it's sold, right? And so, now, we've got very keen books on the revenue piece, Still, on the auxiliary, people, like, use an ad in a game, and that kind of thing. But it's really more so on driving revenue, asking the name of those. So, right now, you're saying you've removed the ability for, like, being to post an event. No, that's still there. That's not the focus. Sorry, I hope you got it. At this stage, it's, you know, it's kind of like, like, that's what, that's what, like, that's the problem, like, solving triumph. Those four guys, like, you want to post things, right?

So, it, you know, it, there was a way for us to monitor us from then, right? We will be, like, more focused day right now. But the problem is, like, we have free, you know, if it is, it's been a free attribute, right? So, when you post, then you want to go to the event, right? Like, for us, it's a big win. You know, from our, like, our own goals, you know, one, like, "Yeah, it's a lot to be my friends, it looks fun, right?" But for us, from a race, right? Like, it's almost gonna say, oh, like, I think they can order for that to be meaningful to professors. They obviously left 100,000 plus people usually map the platform. Right, right, right. And we're still, you know, like, like, a late day, that I mean, and so, I mean, that's the difference there. And so, it's kind of like, it didn't, like, Facebook and Instagram, right?

It's a problem that we didn't think of earlier on. But, like, most people go out of platforms to scroll and might, right, with the much comment, but not a lot of people are hosting all the time, right? So, like, of course, it's not posting, right? You know, this is your big brand. We learned that, oh, like, that's actually our average music, Like, most people aren't gonna want to post their own, like, oh, from this name, right? Even if they want to go, there's a mental load there, right? Oh, well, now I have to manage. My friends have seen me, and everybody has a question. It's like, what time is it? It's like, ah, it's like, I don't want to do that, right? And so, if I'm on the most part, in fact, there's like, if we just, like, click as they count there, but for them to discover themselves, you know,

then they'll say, oh, well, and I always say, oh, my God. Which I have seen further. I have seen that on the app a lot there. You know, there's just events posted. I guess, so what is that kind of, you know, checked out this new box in my head, which is that you must have had other learnings. Through this entire movie. I'm stuck with more just, you know, like, honest, psychological level among humans, wherever how we behave in social settings, how we behave on the internet. So I'm trying to, I'm curious for, you know, other than any other kind of like stark learning. So that may be surprising to that, but that might not be a bad thing through like the general listener of us. Yeah, I'd say the big thing that I'm surprised to is people are not, people are more selective in who they would meet up with offline, right?

If you give them more information, but the less they know, the less picky day to come, right? So, so, so for example, I tell you, right, that I want like, I want to carry up with the total strength, right? This age, right, all like this particular thing, right? You're the one to start to almost like, can I spell yourself a story? Oh, like, this could be it for me. It's me like, my, like, new best friend group, the best thing I've ever seen. And what's possible to do? Yeah, I mean, I can do that, right? But then the now I show you like, oh, here's your picture, you said, "Liddie." And you're like, like, and then you're like, oh, nothing. Not that, you know. And so we kind of started to learn and actually, like, like, let's say some more. And even though, like, people speak that although I want to know, like, more of all the people,

in practice, it's like a lot of people eat. People actually, like, kind of mean to know less and more or so go to allow them to live dream a little bit, And so, and then when they arrive, right, because they change with no applications and more or it's like, they're more old than they arrive. So that was a pretty large, you know, they had, you know, found out that we shouldn't change it too. They were different now. - So, has that ever kind of gotten in the way of just really security concerns? Things security isn't the best word, but, you know, like, you're saying two people need to do a lot of medical procedures meet and then one of them, you know, is like a bad person that needs to end up doing something bad to a lot of the people? One might argue that that wouldn't have happened. That doesn't seem like it.

I mean, many people are still happy because how much can people do? - Yes, we can. But do you ever have to break in any considerations around security and such? Just because my nature approachable is, in fact, you're making people meet, like, yes, it can be a light. It's not just an online. - Yeah. So, how do you approach that? How did you work around that? - Yeah. So, I say to be the biggest thing that we did was, I think on the surface, like, oh, like, that doesn't sound like directly like a secure thing, but because of, like, just like, social dynamics and all of the forward, it ended up being probably one of the biggest different makers of that debate, was actually switching from, even now, putting more promises on groups instead of, like, pairing up with a person, right? Initially, it was like, oh, they were gonna find you,

like, you're personally hanging out with, right? Yeah, that's, like, that's what it is just to be doing. It's like, yeah, it's doing it. - Yeah, it's right. It's like, friendating everything. - Yeah, it's good. But then, when you do it as groups, right, a very fun, different, like, social, that kind of thing takes over, right? When I was okay, like, we're not gonna be more apprehensive to do anything, like, ah, weird, right? Yeah, 'cause it's not our prick. You know, they're abrasive, right? Like, that's me, I mean, it's already kind of like, I don't know, I can't be a little bit of a better word, but like, you kind of like, like, through watching, like, like, oh, what happened?

How would you say that? - Really, like, you know what I mean? And so-- - They're full of stuff, go on. Yeah. - That's an exciting thing. It exists, they walk, dance it for us. Yeah, and so I was just watching from, from, like, small, like, those, like, kind of more, like, oh, yeah, find a match with a person, 'cause I agree. That was actually the age. Okay, back to this. What was that? - I can see you things, sorry. So, I was like, do you see, but like, the people, did you see, like, or did they increase or drop? Yeah, so that's what we increased. And so, if I don't get way more than that, see, right? Because it's kind of like, I think it's gonna be, I think it might've changed to, you've heard it from our interviews, right? Like, we don't interviews, but-- I have not seen the real bunch. Oh, okay, I talked to Henry.

Yeah, okay. - Yeah, yeah. Yeah, our team has a, like, a rule where everybody had to have these two, at least one interview, And since we're still small, seein' everything. And so, one of the things that we occurred was, yeah, you know, like, if someone, they can't be, like, the people at the park is not awkward, they're going up there, one of their views, what they don't, like-- - Yeah, yeah. But they're like, five people there, then-- - Do you want to be at least when we see our minds and things? Yeah, you know, they can be about forever. Like, it's like the whole thing. And so, it's like, it's like, now, like, when we, like, are like selling events, right? But groups, they have, at least, five people. It's new, it's the new target that we have, right? And so, it's like, true, so we should revive people

and try, we try, it's not at C10. It was, like, you know, 12 people and whatever, that was like our answer, right? Like, between 5% we can't. And so, beyond that value, I would say that you have to be, like, a very good person, and I think, I think, I think-- Well, show it to you, you know, a lot of people say, "Oh, well, I'm only going to be paired up "but people who are women." Oh, it's starting to age, you're right, I don't think, right? But we do know, just like, anecdotally, right?

That most of our, like, limit users will have to purchase one. Right. - But it makes sense. Yeah, and also, too, most of our class one is, like, 8, so, yeah, so, 8% of it is your base. I love it. - 8%, 8% of it is your growth. And so, a lot of that, too, comes down and, like, there's so much kind of big space into that range. But I think it's, like, women times it by your eyes socializing, right? Adding in more, like, full social life than men do, right? Even though they, and it wasn't, and that's not why but a lot of the data suggests that men, on average, are more lonely, it's very long, right? Early on, we said that men are really pissed at, right?

It was something like, I can't believe it's, I've never done, but it was somewhere around 40% of women who were surveyed out of life, like, study anime in, like, five, like, 10,000 events, right? Well, we're more afraid of, like, loneliness than they were of cancer diagnosis, right? Well, and so, yeah, and so, you know, so the priority that they put on socializing, right? I think, like, strong, like, community support network, right? It's much harder than, right? And so, you see a lot of the work that kind of comes So, these black women are still interested, yeah. And then, like, obviously, like, so now, we're trying to go think about how family also, like, time, as well, right? And get then to take action, right? And then, they don't always find ourselves, right? We are making a new change. I haven't, uh, rolled out yet,

which I don't talk about right now, but, uh, it is going to change the, um, wouldn't be for that to people, you know, even further than two groups. So, um, that's the sense I was, yeah. Jumping from hearing you, which I was trying to, um, understand when that grown-up is coming. So, but actually, yeah. Yeah, that, that, that drops. Yeah, that should be, but we're called when I'll be out one in the year, so. Yeah, we're really excited for you right now. And then, I guess, you know, just because of my, just, you know, I, I tried to avoid it, but I just really liked learning about, like, from a gossip standpoint, it's about humanity and just how it works. What other kind of data has the telemetry really on the back end in terms of the users interact, uh, you know, like, the messages being sent, actually, to what degree of, like, visibility

do you have on user behavior on, will you say the app store to, for this part of the conversation? Uh, I thought they'd have, so for us, the app store isn't like, the, the greatest for keeping like, my, for instance, oh, we use the platform, for example. And so, we'll use, let's look in, and then our, our tag community phone, Firebase. So, what can I use a, like, so, Firebase? Does it look like the core to key tabs, how much time does spend on a certain screen, all of that? We do, how much time does spend in the app? And then, I think we are tracking key tabs, not on a spot where it's like, okay, people are basically, right, in March quarter, it's like, we can kind of see a, like, respect, oh, let this person, like, can do that on this page. That's what it would be, and then, like, like, with this base mask, yeah.

And so, we'll talk to the other things now, too. I think a part of the deal was, like, when you think about, like, where we are, what the clients, right? Like, getting down to, like, maybe creating, like, oh, like, what do they do on this page, right? And what do they play, how do they play? That's kind of getting more into, like, optimization, right? As being fed with an app, let's, like, really getting a, that is so special for how much they fit, right? You look more so for, like, broader constraints, And just hate it, right? And so, it's, like, less about, like, oh, on this page, like, where are we trying to play, right? It's more of, like, you know, what made their actions took place or did not take place, right? What are people trying to see get accomplished, right? Kind of, like, have a broader look, right?

It doesn't know how to tell us, like, you know, oh, look, are people interested in this, like, more or less, Like, you know, like, one thing that was kind of like this, she was like, today, the app was sort of one thing It's like, how work everybody, like, has, like, set each person, like, looking at their, like, looking at it, picked up that person, seen them profile. I was like, oh, pretty much on the first, right? It's harder than, like, oh, that's like, there you can And then, like, we've seen, like, you know, oh, even though maybe a hundred people will opt in and ask themselves if they stay, right?

Like, you're not sitting at some of Max's being made, right? And so, like, okay, like, that is for more telling, right? And so, like, okay, like, why is that, right? So, at that point, like, data becomes, like, you're, like, you're smoking gun, right? The answer is software either, so, like, oh, like, you know, oh, like, I didn't, like, I was person, like, look, whatever. It's your, like, okay. There's two other things for me, right? And so, like, okay, well, what, it was like this, right? And, like, we, like, removed that part of it, right? But, oh, yeah, I would be more comfortable. This is fine, you know? And it's like, oh, okay, so it's less like an activity. So, that's between it. So, that's found the, you know, how we try to use, like, I think that once we get a better understanding, you know, like, amazing, this is,

well, like, we able reach part of it, right? And that one is, like, let's keep thinking it. Was on it there yet? Is there anything? Is it that much sense? That is so cool, yeah, and just, literally, by, I think it's so insightful, what he said about, the one way about how, where things are stopping, just look at how they behave. That is really where, like, that is your biggest fish to fry. - Yeah. You know, like, don't have to chase after in the small round of octomy machine. Just solve for the, you know, like, the largest mass of problems that you can. Right, 'cause, like, we, we actually found that, like, by marketing, it's not a problem. When you came into that, did you, like, even a chance to, like, reach and realize that value problem? And, you know, you did not have to, where did they call the heart rate?

'Cause that's the way you like them, too. 'Cause, you see, like, 80% drop-off at, on one beach. That tells you that there's something going on with that. So, you know, the message is getting lost or on that experience, somehow it's rotary. But, you know, that, that makes sort of sense. Really, just the last segment here is, I feel like, 2023, in a lot of ways, for me, felt like, the year of the rise of social apps. So, I mean, right now, there's more than, I think, it can't, like, add. And then, all kind of different, they have, like, the little different journeys that they've found with, like, the, what's it called? I forget, I always imperfect, straighten with, or something, it's like that idea where the six people get matched to that, then they don't, they don't. They go to the spot.

So, that's the, you have approachable, you have fine, the actual thing you may have heard of. And, but, yeah, this, meetup, obviously, has been a, or the actionable, but, I don't know who exists, probably dinosaurs. But, it's just, I now, might just repeat this. So, through all of this, like, how do you see the, you know, future of this space, specifically from the angle of approachable? They've been a new short set, like, or just, you know, removing a set from the back, So, right now, a lot of people are getting to run straight up both, really. So, I won't say too much, you know, it's about the survival of the whole, like, interface by now and from that. But, in the slide, I think, like, now, animals are not available, sort of like, oh, like, people, like, get paired up for things, right? And, they're behind a lot of fingers, right?

And so, I think, more absolute, people would not, people would never do that, right? But, it's not like a thing that, like, one person, or one company just owns, right? And, like, you know, maybe you go to, you know, it's like, you go through that approachable, you go over a bit on the time left, right? Like, there's something there, like, kind of... That's, like, a, a dinner with Spaniards, it's always gonna be a dinner thing, right? Like, it's, you know, like... Yeah, yeah. - It's always so much control, a little bit, like, something you can ask me that they've also got to work there. True, true, true, true. So, we started to say, okay, well, like, given that, what parts of this, of this, you know, I guess, like, cycle, or of this process, right? Like, can we just own and lock down, right? So, the events side of it, that means,

whole week, multiple, Greg, and then, almost in a home, that's that, well, look at the entire work stream, one life, but what area of this, that we used to like, have a bunch of folks hold on, so where it's now, it's like, owned by approachable. I'm gonna say, like, my school didn't fully, work like the barriers, work like those, but it's like, that's kind of relevant. And so, it's like... Yeah, so, in the crime event, they'll, they'll, they'll all go around. Got it right here. Well, I, yeah, I just feel like, in this past, I have just done so, so much new things from you, not just about building apps, but really also just about, you know, people in general. So, as a long, I'm so long-term user, but we made, we made this long-term user. I want to thank you for visiting this app, and all of the life that it's touched,

and that it's touching and that it will continue to touch. And I want to thank you so much for taking the time here to make, you know, share your events with me this. Well, actually, we'll do this, so, it's amazing. Yeah, well, I love what you're doing. Let's talk it, so, so, it's great.