Episode 37
How To Forge A Career In AdTech (Track + Store/(Steal?) User Data) - w/ Vishwas
Vishwas is the head of Revenue Strategy at subject of today’s discussion is AdTech. Vishwas takes us thru the fascinating and cash-strapped world of ad tech and the engineering marvels it takes to serve personalized ads to users within 200 ms.
Who this is for
- You are breaking into a new lane and need proof before the story looks obvious.
- You would rather hear Vishwas's version while the mess is still fresh than get another polished hindsight sermon.
Key takeaways
- Forge A Career In AdTech (Track + Store/(Steal?) User Data) - w/ Vishwas
Read the complete transcript
The complete conversation is available with timestamps, speaker labels, and links to the exact questions it answers.
Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
am I right in assuming that we should never allow cookies for any website unless well inob hard-hitting point was the kind of Revenue that we were getting the money involved in attech is
the money involved in attech is something that blew me away what are some skills that would make them well suited for the attech industry while talking about it I took a couple of minutes to explain it but all this opens
minutes to explain it but all this opens in 100 millisecond and that's the old play do you have access to my Google searches and such Nike can come and say that I just want to Target a user who
that I just want to Target a user who plays basketball once or twice a week a lot of apps when you install them they want access to photos when you select all photos because this app now has
all photos because this app now has access to my entire gallery IEX being a Amazon product I not do anything with that data even if they're actively listening maybe I watched a series about
Show notes
Vishwas is the head of Revenue Strategy at subject of today’s discussion is AdTech. Vishwas takes us thru the fascinating and cash-strapped world of ad tech and the engineering marvels it takes to serve personalized ads to users within 200 ms. We also go over some innocent and otherwise things companies do to track and store your data, exactly how cookies and tracking pixels work and why it can be risky to allow third party cookies, and a lot of best practices on how we can best secure our data online while also not degrading our search experience.
More in Break In
Same mess. Different guest. Pick the next conversation that feels closest to your real life.