Episode 6
How to Build (and Scale) a StartUp - w/ Ritwik & Kartik
In this episode, my guests are Ritwik and Kartik Khator. The twin brothers Ritwik and Kartik are the founders of Startup Indian , which is a company that offers research, analysis, and financial expertise services to startups and founders.
First moves to steal
- Build (and Scale) a StartUp - w/ Ritwik & Kartik
- twins’ journey to becoming Chartered Accountants (the equivalent for which is CPA in the US), and how to avoid the numerous pitfalls that make it such an uphill battle
- how Kartik and Ritwik chose to go out on their own instead of being employed by various firms that offered them positions
- entrepreneurship, and how one can determine if starting up is the right move for them (3 "checks")
- writing effective and immensely information-rich newsletters to drive inbound marketing and stand-out from their competitors - with an example of exactly how to add your own unique perspective while writing content
- their experience working with high net-worth individuals, some traits they’ve notices in these individuals; and how to scale a company without losing sight of the present.
- they're thinking or how would they think uh if you're that go-to guy in that organization then you should know that you...
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Transcript-backed moments
A few lines worth stealing before you hand over the full hour.
the investor would ask me that would tell me that Karthik you're the best judge because you handle entrepreneurs day in day out and you know Indians better than we do especially the foreign
better than we do especially the foreign ones they say this so that's where the investor the founder perspective also comes into play right we know how they're thinking or how would they think
they're thinking or how would they think uh if you're that go-to guy in that organization then you should know that you are uh you know ready to start up so you are uh you know ready to start up so that's one uh second is that um can you
that's one uh second is that um can you keep yourself self motivated so how we presented it in our newsletter was that okay the unicorns made a loss of 63,000 crores or they SP they they expensed of
crores or they SP they they expensed of 63,000 crores but what good it brought was that it was pumped back into the Indian economy welcome to the ready said do podcast where we discuss journeys of not
Show notes
In this episode, my guests are Ritwik and Kartik Khator. The twin brothers Ritwik and Kartik are the founders of Startup Indian, which is a company that offers research, analysis, and financial expertise services to startups and founders.
We discuss:
the twins’ journey to becoming Chartered Accountants (the equivalent for which is CPA in the US), and how to avoid the numerous pitfalls that make it such an uphill battle
how Kartik and Ritwik chose to go out on their own instead of being employed by various firms that offered them positions
entrepreneurship, and how one can determine if starting up is the right move for them (3 "checks")
writing effective and immensely information-rich newsletters to drive inbound marketing and stand-out from their competitors - with an example of exactly how to add your own unique perspective while writing content
their experience working with high net-worth individuals, some traits they’ve notices in these individuals; and how to scale a company without losing sight of the present.
a hidden gem of a work management tool that the twins swear by and finally, what it is like to grow up with another human identical to you.
Note: 63,000 crore INR = $7.5B USD
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Resources:
Work management tool - SuperWorks
Timestamps:
(00:00:00) Introduction and background
(00:04:26) What makes becoming a CA so formidable?
(00:07:59) Positive reinforcement (from a twin sibling)
(00:09:14) Path after graduation - How R&K chose the next step
(00:11:33) How to crush real-world problems as a Chartered Accountant
(00:13:39) Beginning of R&K’s entrepreneurial journey
(00:16:26) Setting up for long term success + WHY entrepreneurship?
(00:19:09) Traits of successful entrepreneurs (P.S It’s not for everyone)
(00:23:42) Writing newsletters to win clients (solicitation NOT allowed!)
(00:28:00) Reaching investors and founders
(00:30:05) How to write an effective newsletter
(00:32:32) Tool: Using your unique perspective to differentiate yourself
(00:34:56) Working with High Net-Worth Individuals and Investors
(00:38:01) On “challenging” HNIs and Investors
(00:41:49) How to scale your start-up/business
(00:44:48) On Hiring smart
(00:46:43) Goal setting for your start-up and driving the India Growth Story
(00:50:46) Work management tool recs
(00:53:05) Growing up with a twin sibling - secrets finally revealed
(00:55:39) Outro + Gratitude